Wednesday night saw a new battle for viewership between Antena 3 and Telecinco, with the prime-time premieres of two international formats. The Atresmedia channel once again clearly prevailed over the Mediaset channel. The arrival of the contest The 1%, presented by Arturo Valls, practically doubled the screen share upon the return of X Factor with Ion Aramendi on Telecinco, obtaining 15.5% compared to 8.3% for its competitor.
The difference in number of viewers was even wider between both bets of the two large private networks. The new Antena 3 program obtained an average of 1.5 million viewers compared to the 669,000 of the talent Mediaset musical.
In The 1%, an adaptation of the British format broadcast on the BBC, a group of 100 people competes for a prize of up to 100,000 euros. The questions of this quiz show They are not based so much on encyclopedic knowledge of general culture, but rather resorting to intelligence and logic. A large sample of the Spanish population has responded to a series of questions. Arturo Valls, who returns to the genre after Now I fall, asks the same questions to the participants and compares the answers with those of the previous survey. The winner is the contestant who manages to get the questions right that only 1% of the population has been able to solve successfully.
For its part, X Factor returned to Mediaset with a fourth season, which so far has not convinced the public. The changes in the mechanics of the original format, also British, created by Simon Cowell, do not seem to have convinced the audience of the musical competition whose judges are the musicians Abraham Mateo, Vanesa Martín, Willy Bárcenas and the Argentine Lali. But Real Madrid's Champions League match against Manchester City also won the musical contest, despite being broadcast on pay television, with a 9% share that shot up to 10.3% in the penalty shootout.
Since Telecinco decided in 2017 not to continue betting on The voicea program that successfully jumped to Antena 3, has been looking for a musical format that will report the results of this space or of Triumph operation. He first tried it with himself X Factor, which had triumphed in the past in Cuatro. But the format, although it debuted with a 17.2% audience share (a figure that at this time would be excellent for any network), the space was left fallow. At this time, other attempts such as Top Star in 2021 (with Risto Mejide, Dana Paola and Isabel Pantoja on the jury) or Idol Kids in 2020 and 2022, they have not obtained the performance expected by the communication group.
The premiere of the fourth season of X Factor won this Wednesday over the rest of the offers, coming in second place in the prime time. The cinema of La 1 (6.3%), Strays in Cuatro (5%), documentaries from La 2 (3.2%) and films from La Sexta (2.3%) were behind Telecinco's offering.
In the count of the day, Antena 3 prevailed over the rest of the networks with an average screen share of 14.5% compared to 9.9% for Telecinco and 8.2% for La 1.
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