Vikoa Spanish holding company specialized in digital marketing, expects to close the year with a turnover of 22 million euros and an EBITDA of 3.4 million. “Our objective is to grow and improve our profitability,” says the founder and CEO, Ruben Ferreiro.
To achieve this objective, the manager aims new acquisitions in 2025. The last of them was IDE360a Barcelona firm specialized in marketing for the pharmaceutical industry. For now, Ferreiro points out that the corporation plans to focus on the national market even though it also has operations in Mexico.
Since its founding 25 years ago, Viko has established itself as a benchmark in the national digital business. The group has seven companies (Elogia, Kaibos, Canadee, Kraz, Optopus, Marketing4eCommerce and M4C Academy) and appeared only two years after the arrival of Google in 1998.
Currently, Viko provides all types of services related to marketing and e-commerce to both small and medium-sized companies and large brands, including Unilever, Mediolanum and Coca-Cola.
Staff increase
Last year, the holding company doubled its workforce, reaching a total of 248 employees. The company highlights the lower turnover of its team motivated by its corporate policy and the co-participation it gives its workers in the social capital. In fact, more than 30% of the staff has been in the project for more than 5 years and almost 10% have returned after gaining experience in other organizations.
Ferreiro anticipates that at the beginning of 2025 the human team that is currently distributed among four headquarters located in Vigo, A Coruña, Madrid and Barcelona will be expanded even further.
On the other hand, the group has celebrated its 25th anniversary with the release of Ozonean initiative to implement measures and create tools that minimize digital carbon footprint.
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