“The AI can be the tool that sets the difference between success and obsolescence in fashion,” he explains Verónica Lagaresthe young designer who, with her aesthetics based on AI (artificial intelligence), wins from the Mallorca design national fashion award (MDD) and is consolidated as the designer of generation Z.
Verónica uses this notion to challenge the conventional perceptions of beauty and humanity in fashion. Through their garments, it seeks to awaken a sense of restlessness, inviting viewers to question what they consider acceptable or attractive. “I want the garments to cause displeasure, to be rare and bizarre,” says Lagares, underlining his intention to cause a deep reflection about the relationship between humanity and technology.
By incorporating the concept of the disturbing valley in its work, Verónica Lagares Not only is it challenging fashion rulesbut is also inviting generation Z and the general public to reflect on their own humanity in a world where the line between the human and the artificial becomes increasingly diffuse.
Your collection explores the integration of artificial intelligence into the
fashion. What inspired you to develop this concept?This project is born from my final degree work, I wanted to do something to express my way of being and that was current. I was inspired by the visual failures that occur when generating images of AI and the repulsion that we feel towards objects or entities that resemble the human, but that do not achieve a perfect similarity. This concept known as the “disturbing valley” was coined by the Japanese robotist Masahiro Mori in the 1970s and has become a relevant theme in the context of artificial and robotics intelligence.
What message or reflection do you expect viewers to take out
This vision of the future?In the center of this collection there is a model that not only exhibits the garments, but also embodies the history of a being that struggles to understand its identity in a dystopian world. My (human) model simulates being a robot created to be human. Even she knows that it is not, but the garments if they show the difference and emotional journey that reflects the five stages of duel: denial, anger, negotiation, depression and acceptance of being a robot. A concept developed by psychologist Elisabeth Kübler-Poss.
The collection Project Synthia thus becomes a vehicle to Promote reflection on humanitythe self -acceptance and complexities of existence in the digital era.
By integrating psychology into his work, Verónica not only gives life to a visual story, but also INvita the spectators to address their own struggles and to reflect on the nature of identity In a world where the human and the artificial are intertwined inextricably. “I want to empathize with the Z generation through a narrative where the protagonist is a robot prototype that tries to integrate into society without being detected.”
What challenges did you find when working with AI in the design of
fashion and how did you overcome them?The biggest challenge was to use AI as a tool for the development of the Fashion filmsince I did not know its operation and I had to learn from zero. This involved investigating and experimenting with different programs and algorithms, which required time and dedication to understand how they work and how they can be applied effectively in the fashion design. It is important to be aware of how AI can distort reality, and I wanted to make sure that my collection was not only visually shocking, but also responsible in your message.
It is important to be aware of how AI can distort reality
Do you have any reference or influence, either in the fashion world
or technology, which has impacted your approach to Project
Synthia?I inspired several designers and science fiction, but one of my referents is Moschino, who has explored similar concepts in his collections under the creative direction of Jeremy Scott. A remarkable example is the spring/summer collection of 2018, where Moschino presented a look that embodies the idea of the “disturbing valley.” This design consisted of a completely covered model with a mannequin case, evoking a sense of strangeness and disconnection. Also the singer Björk, whose video clip Oral It is produced with artificial intelligence and reflects the aesthetics of AI.
How do you see the future of fashion in relation to technology and
artificial intelligence?I believe that AI is a very good tool, and although there will be those who use it badly, there is also great potential in its responsible use.
What future projects do you have in mind after this
recognition? Is there any new address that you would like
Explore at your work?I am working on my fashion brand, Lagamiau, with the intention of getting more collections and products that reflect my aesthetics, although I do not close anything, I am starting to develop my entire universe.
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