The popular service of short videos TikTok faces a major challenge after the failure in negotiations with Universal Music Group (UMG). The dispute between the two companies leads to the removal of UMG's catalog from the Chinese platform, which includes music from great artists such as Taylor Swift, Ariana Grande and The Beatles.
What was the dispute between TikTok and Universal Music Group?
UMG accused TikTok for offering insufficient compensation to artists and songwriters, and for failing to adequately address concerns about digital security and the effects of artificial intelligence. The Chinese social network, for its part, denied these accusations and described them as false. In addition, he expressed his discontent with UMG's decision to withdraw his catalog.
“TikTok proposed paying our artists and songwriters a percentage that is a fraction of what they get on other social networks. Today, to put into context how little it pays, “TikTok only represents 1% of our total royalties despite its large number of users, advertising revenue and dependence on music-based content,” reads the Universal Music statement.
This is the statement that Universal Music Group launched to defend its artists. Photo: Universal Music Group
Why didn't TikTok and Universal Music Group reach an agreement?
The disagreement focused in financial compensation and online security guarantees. UMG sought a deal that fairly valued the work of its artists and songwriters, while TikTok defended its business model and accused the record company of greed. This tension led to the stagnation of negotiations and the consequent departure of UMG from the platform.
The removal of UMG's catalog represents a significant challenge for content creators on TikTok, who frequently use these songs for their videos. The absence of hits from artists like Taylor Swift, Rosalía, Bad Bunny and The Beatles will limit the music options available, which can affect the creativity and reach of your posts. This change could lead to a decrease in user engagement and content diversity on the platform.
Taylor Swift was one of the most listened to artists on the social network. Photo: Taylor Swift/Instagram
What are the artists who will stop playing on TikTok?
UMG's decision affects a wide spectrum of renowned artists. Global stars like Taylor Swift, Ariana Grande, The Beatles and other big names in the record company's catalog will no longer be available on TikTok. This represents a significant change for TikTok users, who often use these themes to create and share content on the social network.
“Their tactics are clear: use the power of their platform to harm vulnerable artists and try to intimidate us into accepting a bad deal that devalues music and gives very little to both the artists and songwriters and their fans. We will not accept that “, The statement from the music representation and recording group ended.
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