In accordance with TechCrunch, TikTok is testing video sharing of up to 60 minutes. Although this feature is only available to some users and there are no immediate plans for others to do so.
Although other brands such as Meta, Google (YouTube) or Twitch imitate short videos or “For you” in the style of TikTok, the ByteDance-owned brand is betting on long 60-minute videos and live broadcasts; of course formats associated with YouTube or Twitch.
Videos up to 60 minutes on TikTok
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Since January of this year TikTok has been gradually increasing the length of videos on its platform.
Some of the most famous content creators on the web can now share 30-minute videos. While content creators who sell subscriptions also have access to 20-minute videos. You can even currently upload content of up to 10 minutes.
TikTok is preparing the ground to compete strongly against YouTube, remember that at the beginning of the year, some creators received notifications that their content would receive a “boost” if they shared horizontal clips instead of vertical ones.
Likewise, the platform’s monetization program now requires creators to share videos longer than one minute to use it. Without a doubt, the brand is committed to being the king of multimedia content on the Internet. Let’s hope the 60 minute option comes soon for everyone.
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