Psicosoft, a Spanish human resources consultancy specialized in the application of virtual reality and video games as tools to promote the personal and work development of professionals, has just launched its own artificial intelligence tool designed specifically to address one of the challenges of the pharmaceutical industry. : train the commercial team in the medical visit.
This is StrAIke, designed to improve interactions and decision making in the context of medical visits between a delegate and a doctor. Artificial Intelligence (AI) assumes the role of doctor and poses conversations that allow the delegate to develop two key aspects. On the one hand, knowledge of the product, pathology, clinical studies and competition; and on the other the ability to identify and understand the doctor’s needs. According to the firm “with this tool the delegate can carry out interactions with Artificial Intelligence in which he will have to put that knowledge into play, and in addition, the interaction itself will allow him to explore the motives and barriers that the doctor, through AI, can have when prescribing a medication.” This prepares the delegate to anticipate the doctor’s questions and objections, allowing him to adjust his strategy based on the interests and concerns of the health professional. Although initially it is focused on the sector pharmaceutical, the tool is designed to evolve and adapt to other sectors in the future, such as banking or consumer.
“After more than 37 years of experience in the pharmaceutical sector, We understood that traditional tools such as product testing, role plays or accompanied visits were no longer enough to face current challenges. With StrAIke, we offer an innovative, scalable and efficient solution that transforms the way of standardizing knowledge, especially in global launches, reducing costs and simplifying logistics,” explains Sergio Yañez, Director of Innovation at Psicosoft. StrAIke is designed to cover the entire process of training a delegate, from the phase of acquiring prior knowledge, to evaluation and development. In the preparation phase, the delegate accesses specific material about the drug and its context. at all times all the information that the pharmaceutical company provides you to prepare.
Interaction
Once the delegate has acquired the knowledge, we would move on to the interaction with the doctor. This phase has a prior configuration or customization process. StrAIke allows the delegate to personalize aspects of the doctor with whom they will interact, such as their name, specialty, workplace or years of experience, among others. In addition, it is also possible to have prior customization by the company, adjusting the tool to the context and specific needs of the product. Once the interactions are finished, StrAIke allows you to obtain a global vision, both for the delegate and for the managers or managers of the commercial teams, strengths and areas for improvement.
“StrAIke is a tool with a high degree of customization, both for users and companies. In addition, it offers the possibility of adjusting the barriers and prescription motives, making the system adapt to the requirements of the product and the particular context in which you want to train,” says Miguel Sánchez, director of AI at Psicosoft.
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