His Excellency Sheikh Abdullah bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the Board of Directors of the Emirates Media Council, discussed
With Zhu Yongli, Vice President of the National Radio and Television Administration in China, ways to enhance frameworks of joint cooperation between the two sides, and exchange experiences in various fields of media work.
During his reception with Yongli and his accompanying delegation at the headquarters of the National Media Office in Abu Dhabi, His Excellency expressed his aspiration to increase coordination and cooperation between the two countries in the media sector, in a manner commensurate with the growing relations that are characterized by diversity and depth, and are based on a strong political will reflected in mutual visits between the leaderships of the two countries. And their keenness to deepen relations of cooperation, coordination and exchange of visions.
The meeting comes within the framework of the comprehensive strategic partnership that brings together the two countries, and aims to enhance the process of development and sustainable prosperity in them. His Excellency Sheikh Abdullah bin Mohammed bin Butti Al Hamid praised the existing media cooperation between the two countries, stressing the desire to expand the horizons of this constructive cooperation and exchange innovative ideas and visions, including It is in the interest of both countries.
The two parties discussed cooperation in the field of consolidating the uses of artificial intelligence in the media sector. They also discussed the successive developments in media technology and the rapid changes in the global media scene, where they affirmed the common desire to establish a distinct model of media cooperation and partnership, which contributes to enriching the media work system in both countries. . The meeting discussed mechanisms for exchanging expertise and experiences in various fields of media work, strengthening communication frameworks between media bodies and institutions in the two countries, discussing ways to establish joint media projects and initiatives, and exploring new horizons for developing joint initiatives that would advance the media industry in the two countries, based on strategic relations. The well-established link between the UAE and the People’s Republic of China and the leaderships of the two friendly countries.
During the meeting, which was attended by Dr. Jamal Mohammed Al Kaabi, Director General of the National Media Office, and Mohammed Saeed Al Shehhi, Secretary General of the Emirates Media Council, the two sides stressed the importance of strengthening the partnership between media institutions in the two countries, in a way that serves the common media vision and contributes to consolidating coordination and cooperation. Between the pillars of the media system in both countries.
At the beginning of the meeting, His Excellency welcomed the guest delegation, and touched on the upcoming visit of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, to the People’s Republic of China next Thursday, May 30, in response to the invitation of His Excellency President Xi Jinping, where the two sides praised the relations. The strong link between the two countries, which is witnessing continuous growth; Thanks to the keenness of the leadership of the two countries to raise it to the highest levels in light of the broad prospects for cooperation in all fields: economic, media, political, cultural, scientific, and other sectors. His Excellency referred to UAE legislation in the field of media, which in turn supports and encourages national talents to produce Emirati content that enhances national values and identity among younger generations, in accordance with the vision and directives of the wise leadership to develop the media sector and maximize its impact as an economic sector, by taking advantage of the capabilities and competitive advantages of the UAE. . His Excellency the Chairman of the National Media Office stressed that the UAE is at the forefront of leading global media destinations, as we have created an attractive platform and infrastructure for global media institutions, from major multinational companies to small and medium enterprises and independents, in order to enable creativity and cooperation, and we now have a media community that includes More than 10,000 companies and over 350,000 professionals working in the cultural and creative industries.
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