In his speech, he made reference to the increased powers of the CNMC as a supervisory body, which will now include influencers
Cani Fernández, president of the National Commission for Markets and Competition (CNMC), has advocated today to guarantee “a safe and competitive prospective development of the audiovisual sector, where agents who compete for similar audiences are subject to similar obligations”. The president of the supervisory body made these statements during her closing speech at the Union of Open Commercial Televisions (UTECA) on “The value of content and responsible advertising. Journalism and Companies».
In his speech, he referred to the increased powers of the CNMC as a supervisory body, established in the new General Audiovisual Law, a supervision that will cover influencers from now on. “It will be our role as regulators of the audiovisual sector to establish the necessary reference framework for its correct application, in order to provide answers to the different problems, and improve the protection not only of minors, but of all citizens.”
The president of the CNMC has referred to the legislative projects underway in Europe, which will delve into the maxim that “what is prohibited and illegal offline must be prohibited and illegal online”. “The large platforms must contribute to the financing (of European work) like the rest of the operators in Spain”, he also pointed out in line with the latest changes in legislation, aimed at guaranteeing equal conditions when operating in the audiovisual sector.
For his part, the president of UTECA, Eduardo Olano, highlighted at the opening of the conference that “good journalism, quality entertainment and the broadcast of advertising in safe and trustworthy environments are today more necessary than ever as a counterweight and as a guarantee of rigor and responsibility.
In this regard, Olano has stressed the “editorial control” of the content as one of the hallmarks of quality and identity of the “responsible operators” in the absence of internal control of video sharing platforms, considering it as “the best guarantee for advertisers and the audience.
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