The Kardashians’ dermatologist, Karol G and Penélope Cruz: “I recommend vitamin C, exfoliation and sun protection to have luminous skin”

For Simon Ourian, home care is essential, and that is why he decided to create his beauty brand, teaming up with Shari Jafari, who worked in the cosmetics industry for 20 years, for brands such as Clinique and Darphin. Simon Ourian MD promises personalized skin care, thanks to a virtual consultation with AI. Launched a year ago in the United States, where it is only available in its own clinic, the brand arrived in Spain just a few months ago, being distributed through its own website and the support of micro-influencers. The doctor visited Spain and we had the opportunity to talk to him about celebrity skin care.

-How have you managed to become the dermatologist for Hollywood celebrities?

Celebrities trust me because I achieve natural-looking results using a combination of cutting-edge products and the latest technology available in dermatology. I focus on enhancing your natural beauty with subtle, precise treatments that do not require a long recovery time, which is essential for those in the public eye. To further enhance professional treatments in the clinic, they should have a routine at home. That’s why we implemented our AI skin analysis service (which takes less than two minutes) and offers a complete guide to the products you should use to combat anything the AI ​​assessment has flagged.

– What skin care routine do you usually recommend to your clients to combat and delay the effects of aging?

I recommend a combination of daily skin care, in-office treatments and lifestyle changes, such as drinking two liters of water a day, consuming less sugar, exercising and minimizing alcohol consumption, not smoking and avoiding alcohol. sun: beautiful skin starts from within. Our online AI service would personalize a suitable routine at home. For me, a good routine includes cleansing, toning, moisturizing, sun protection, and products with active ingredients like AHA, BHA, and vitamin C.

Additionally, I suggest treatments at my Epione Los Angeles clinic, such as laser therapies, microneedling, and aesthetic injectables to stimulate collagen and maintain elasticity. Protecting your skin from UV rays is essential, and I emphasize the importance of staying hydrated, getting enough sleep, and managing stress, which can affect long-term skin health.

– In your opinion, can healthy and beautiful skin be maintained only with cosmetic products or are professional treatments essential?

Although home care with high-quality products is essential to maintain healthy skin, I believe that in-clinic treatments are necessary for more specific problems such as acne, expression lines, pigmentation or loss of volume. Skin care products help protect your skin and keep it healthy on a daily basis, but treatments like lasers, fillers, and radiofrequency therapies can treat the deeper layers of the skin for more significant, long-lasting results. A combination of both provides the best results.

– What do you recommend to recover the luminosity of the face, one of the main concerns of Spanish women?

Getting that skin glow comes down to exfoliation, hydration, and protecting your skin from environmental damage. I usually recommend treatments such as chemical peelsmicrodermabrasion and laser facial treatments to brighten the complexion and promote cell renewal. For daily care, use vitamin C serums, such as our Simon Ourian MD Vitamin C Glow Serum, which can greatly enhance luminosity. Sun protection is especially important, so daily use of SPF is a must.

– What will be the most notable trends in cosmetics in the coming years?

I hope that products and treatments that improve the quality of the skin and allow it to maintain a natural appearance continue to grow. Technologies that offer subtle improvements with minimal recovery time, such as ultrasound or radiofrequency treatments, will likely gain popularity, as will innovative formulations in injectable aesthetics. There is also a shift towards skincare routines created from AI recommendations, with products and procedures tailored to each person’s specific skin type and concerns. The artificial intelligence data we obtain from our skin analysis allows us to create products based on consumer demand to treat specific problems. We may also see more advancements in at-home devices that deliver professional-grade results without needing to go to a clinic, such as light devices and easy-to-use devices.

What’s special about your beauty brand?

My cosmetics line, created with my co-founder Shari Jafari, is the result of years of experience working with clients and understanding their specific needs. What sets it apart is that it is backed by AI data and formulated with high-quality ingredients. I’ve created products that address specific skin concerns, from anti-aging to radiance and hydration, to ensure clients get real, visible results.

Our AI photo analysis that our clients use on our website combines cutting-edge technology with over 25 years of my experience in cosmetic dermatology. My experience serves as the basis for recommending personalized skin care routines and products. Since its launch, our AI system has scanned over 200,000 faces worldwide, continually evolving and adapting to new and unique skin concerns.