The CEO of Smart participated in his last seminar, who spoke about the commercial changes of his brand
Forum for Electrification, the consortium of associations and companies whose aim is to promote the use of electrical energy in society, held a seminar on the future of sustainable mobility, taking advantage of the fact that next Tuesday the European Council will ratify the Parliament’s decision to ban the sale of combustion engines from 2035.
The general director of Aedive, the association that advocates promoting the electric vehicle, stated that this means of transport is now a reality: “We have high-tech vehicles with autonomy that allow us to travel more than 300 km in normal conditions, more reasonable prices and a recharging infrastructure that, of course, must continue to be developed to keep up with the number of electric vehicle registrations. But the reality is that with the existing infrastructure you can already travel. The challenges and problems are less and less.
For his part, the CEO of Smart Spain, Alberto Olivera, underlined the need that car manufacturers face: evolve to stay relevant in a world in which the online commerce model is increasingly predominant.
Since Geely took over the urban compact brand and focused on its electrification, “we have made radical changes in three axes of our business model,” he says. «The range of products, the relationship with customers and the way of selling cars. It is essential that the relationship between manufacturer and customer be direct. For this reason, you can now configure and buy a car without leaving home, with a network of dealers available for those who want to see it».
One of the companies that is having the most weight in last-mile delivery is Mahou San Miguel, which has completely changed its delivery trucks for low-emission units. The director of Own Distribution, Javier Guerrero, affirms that from 2023, there will be more than 150 cities with Low Emission Zones, “it is essential that distribution evolves, especially if we take into account that we have become accustomed to immediacy. We need a sustainable urban distribution that takes into account not only the reduction of emissions, but also uses smaller vehicles.”
However, in the micromobility ecosystem, moto sharing plays a considerable role. In Madrid alone there are five different services operating at the same time. The commercial director of Cooltra, one of the first to arrive, stated that “companies – small, medium and large – want electric fleets. But the public administration also wants them: the Municipal Police, the Urban Police, the National Police and even the Army. This is very important, since it has its reflection in society. A hopeful future awaits us.”
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