Sales are not always profitable for customers, often people impulsively spend money buying unnecessary things. Anna Bodrova, senior analyst at IAC “Alpari”, told about this on Monday, November 22.
According to the specialist, in order not to fall for “marketing gimmicks”, it is necessary to make shopping lists.
“This is what Americans do on their real Black Fridays, when the chains are announcing sales. A clear list is the main enemy of marketing, “she explained.Russian newspaper“.
In addition, to save on sales, Bodrova advised not to shop under the influence of emotions.
“Another helper not to spend too much is not to make purchases under emotions, when the psychological effect“ God, how cheap ”is very strong. You can collect the basket from the products you like and close the tab by returning to it after a while. It really works! ” – said the expert.
She explained that when emotions subside, it will be possible to more soberly assess the upcoming purchases.
On November 17, Anastasia Ponomarenko, a practicing psychologist and teacher at the Moscow Institute of Psychoanalysis, told Izvestia how not to become a victim of marketing technologies during Black Friday. The expert explained that short periods of time put the buyer under stress, so sales are always short.
According to Ponomarenko, the best way to understand whether a thing that a person wants to buy at a sale is needed is to ask yourself: “Would I buy this thing if it was sold without a discount?”
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