It may not be the definitive step to get to the 300 billion of turnover promised by Carlos Tavaresbut since yesterday Stellantis is officially even stronger in the world of car sharing. In fact, the acquisition of Share Nowone joint venture between Mercedes Benz and BMWborn from the merger between Car2Go And Drive Now. The Berlin-based company will bring 14 new European cities to join the seven mobility centers of Free2Move in United States and Europe. Already today the latter company has a fleet of over 450 thousand cars and 500 thousand parking spacesas well as a network of 250,000 charging stations.
Now, the question arises: why Stellantiswhich yesterday released dramatic data on registrations decides to expand into the business of car sharing? And why, moreover, he decides to enter a segment vacated by the German players BMW And Mercedes? The two giants had already announced last year that they would let this business go, also giving in to EasyPark Park Now. Well, according to what he can reconstruct Business Italians.itat the basis of the decision of Stellantis there is really a need to increase the number of registrations.
To make up the fleet of Share Nowin fact, they will be above all 500, Peugeot And Citroenthat is, cars that are currently suffering from the dramatic situation of the automotive market, caught between a crisis that does not want to stop bite, the shortage of semiconductors and the difficulty of finding raw materials. Trying to introduce a new business lever, moreover avoiding further reducing production, forcing to activate redundancy and layoff mechanisms, allows to obtain revenues – albeit not huge – instead of any type of revenue. It is the old Lombard saying “rather than nothing is better rather”. Among other things, a 2017 reconstruction made by Four wheels he had estimated, in Italy, deadweight losses for 4,700 euros for each rental car.
But the scenario has changed, the crisis is dramatic, the Covid has paralyzed registrations. So Stellantis must have thought that this alternative mobility solution, one of the cornerstones of the program Give Forward, could represent an excellent model to contain losses. The objectives are very ambitious: “The integration of the strong positioning of Share Now in major European cities will allow our customers to have access to a wider range of services to meet their different mobility needs “, explains Brigitte Courtehouxceo of Free2move. “It is equally important that this acquisition accelerates our growth in terms of profit. We are now closer to achieving our goal of expanding the presence of Free2move worldwide, reaching 15 million active users by 2030 ”.
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