Mexico City- Small and medium-sized companies (SMEs) use an average of five different marketplace channels to market their products, the study revealed.
A study by the Latin American Internet Association (ALAI) showed that 31 percent of these businesses use physical sales channels, while another 34 percent sell online and another 35 percent carry out a combination of both strategies.
The analysis titled “SMEs and buyers, Mexican retail is full of options and benefits” highlighted that SMEs, in addition to physical markets, use various marketplaces such as: Mercado Libre (69 percent of sellers use it), Amazon (48 percent percent) and Aliexpress (21 percent).
Then follow Shein, Walmart, eBay, Claro Shop or Coppel, Elektra, Sears, Linio, Liverpool, Etsy and Facebook, Social Networks, Own, Shopify, Free Market, Refused and others.
The study is based on two surveys carried out in April 2024: one with one thousand owners and leaders of Mexican SMEs, and another with two thousand consumers.
One of the conclusions is that 52 percent of their income is obtained from offline sales channels such as their own stores and direct sales, markets, flea markets, bazaars and wholesale sales to other companies (such as Oxxo, Liverpool, Bodega Aurrera , Casa Ley, Costco or 7-Eleven, among others).
Most consumers consider that they have several options for purchasing, both on and offline sales channels. In fact, they use them in relatively similar proportions: 46 percent of their purchases are online and 54 percent in person.
“80 percent of shoppers say that being able to shop online is also important to them,” the study said.
He explained that in the last year, 76 percent of consumers bought products in a digital marketplace.
“Shoppers typically belong to multiple memberships and loyalty programs, including online and brick-and-mortar stores. 64 percent of shoppers are members of these programs at popular online or brick-and-mortar stores,” ALAI revealed.
He explained that consumers turn to these types of programs to save time and money, in addition to obtaining free or discounted medical benefits, and also to access entertainment.
[[¡Suman temas de género y Pymes a tratado con Chile
En el marco del 25 aniversario de la entrada en vigor del Tratado de Libre Comercio entre México y Chile, autoridades de ambos países acordaron la modernización del acuerdo con la incorporación de dos capítulos, uno sobre mipymes y otro sobre mujeres.
A través de un comunicado, la Secretaría de Economía detalló que los trabajos de actualización se coordinaron en la tercera y quinta ronda de negociaciones, entre la dependencia, el Instituto de las Mujeres, la subsecretaría de Relaciones Económicas Internacionales de Chile, así como la Embajada Chilena.
“Con estos dos capítulos, se promueve la vinculación de las mipymes a las cadenas de valor y al comercio bilateral, así como la inclusión efectiva, la igualdad de género y el empoderamiento económico de las mujeres al comercio bilateral, con el objetivo de democratizar el comercio exterior”, señaló.
Con esta actualización, se busca que el acuerdo bilateral se adapte a las nuevas exigencias para robustecer los lazos económicos, culturales y sociales de ambos países, bajo un marco comercial
Entre 2006 y 2023, la Inversión Extranjera de Chile en México fue de mil 415 millones de dólares, principalmente canalizada a Jalisco, Sonora y la Ciudad de México, mientras que las exportaciones mexicanas a Chile alcanzaron los 19 mil 858 millones de dólares en el mismo periodo, de acuerdo con datos de la Secretaría de Economía.
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