When a product is fairly mature and users are happy with it, that's bad for the companies that make the product. The smartphone is a good example of this. In the upper class there are enough devices that leave little to be desired. If you buy one, you won't need a new one anytime soon. The battery lasts at least a day. The screen has crisp colors, strong contrast, enormous brightness, and text scrolls as smoothly as butter. The camera takes great pictures. And most smartphones also have a stylish design.
Even in the middle class there are great devices that are not as big as the price difference suggests. Therefore, there is a sense among manufacturers that the annual game of “higher, faster, further” is no longer a guarantee of success. At the Mobile World Congress (MWC) in Barcelona, manufacturers are now pushing three trends that should still attract buyers.
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