A plastic card may soon become a rarity. This opinion was voiced by Igor Kovalev, director of the Client’s Wallet division, within the framework of the Lenta.ru special project dedicated to the 180th anniversary of Sberbank.
According to him, now every fourth client of Sberbank opens a new debit card without a plastic carrier. “By the end of 2023, we expect that 50 percent of cards will be issued without plastic. I think that at such a pace, by 2025, a plastic card may become a rarity in general, ”Kovalev noted.
The expert recalled that back in 2019, SberBank developed a number of services that have already become very popular in 2020. “For example, we offered customers to activate the card remotely before receiving plastic at the office and immediately add it to any electronic wallet for purchases in stores or the Internet, making payments and transfers. When, in the 2020 pandemic, customers were unable to visit branches, the service helped those who had expired a previously issued card at that time without being left without a card – such customers were sent SMS with a link to the service. As a result, three times more clients activated the card in the application than before the pandemic; and every fifth payment operation was carried out by Sberbank’s clients using a smartphone, ”Kovalev said, noting that a quarter of clients have already refused to issue a plastic card.
You can pay with a card without a plastic carrier both on the Internet and with devices (for example, smartphones, watches) that support contactless payments using NFC. Such a card has the same degree of information protection as a usual plastic card, but without the risk of losing plastic.
The special project “Lenta.ru” is timed to coincide with the 180th anniversary of Sberbank. It details the large-scale technological and social transformations that humanity is undergoing in connection with the beginning of the fourth industrial revolution. These changes concern genetics, bioengineering, medicine, economics, education and other key areas. Leading experts of Sberbank became the speakers of the project.
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