“Twitch is in a situation of advertising nightmare”. This is how the statement that he shared a few days ago begins Devin Nash CEO of the platform streaming Novo TV, in X, where he explains that the only possible “solution” for the well-known platform of streaming pass by prohibit “any extremist, controversial or political content”Well, otherwise, “will not survive.”
In such a critical context, in which more and more Spanish-speaking content creators, as in the case of Spreen or Westcol, are migrating to the Kick platform by generating greater income, The Rubius has once again spoken publicly about the “unsustainable situation” of Twitch that I already denounced a few weeks ago, following the advertiser crisis which, in light of Nash’s words, is increasingly latent.
“It seems that Twitch is having problems,” has started saying the streamer in a live broadcast from the platform, also echoing the rumors that, this week, the CEO of Rumble, Chris Pavlovskycasting doubt on the future of the platform: “Prediction… Amazon closes Twitch within two years or sell it. Probably before,” Pavlovsky wrote via X.
For his part, Rubius, as one of the streamers more important players who have not yet joined the exodus to Kick, wanted to give more details about the idea that Twitch “is going to disappear.” “It seems that 70% of advertisers that he paid annually to place advertisements in the streams is leaving Twitch,” the man from Malaga highlighted.
Apparently, as explained, this is because many content creators would be expressing his political ideas, taking it “to the extreme.” Although the platform would have been responsible for expelling many of them, this measure would not be enough for “many advertisers”, who would not want to be involved or have their brand exposed to a channel in which questionable messages are launched.
“If Twitch was bad before and was not profitable before this, imagine now that, despite the money it moves, still not profitable due to the costs of maintaining servers and all this,” Rubius revealed, hinting that it is very possible that Amazon, upon realizing that it “stops working,” will make the decision to close the platform forever. “Twitch may leave fuck sooner than we think,” has concluded.
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