It is one of the stories that is present in every World Cup and Qatar 2022 will be no exception. The World Cup is getting closer every day and once again all soccer fans, despite the fact that Colombia will not be there, are already waiting with great anticipation and enthusiasm for the new Panini World Cup album.
Soon you will be able to count on your favorite players in the palm of your hand. No matter the age, completing the ‘monas’ has already become a habit. It is one more ritual that is present in every World Cup. The publisher is getting closer to launching it and these days all the details of the new edition were known.
The Italian company plans to publish it on August 24. It will be in the United States, almost three months before the start of the sporting event of the year. Although each country has a different distribution, the launches usually take place almost simultaneously. That is why in Colombia it could arrive on a date similar to the one announced.
Panini is the official FIFA World Cup foil company, printing its stickers in factories in Europe, Brazil and Argentina. In his extensive career, he already has a presence in 13 world cups and 52 years of experience. In addition, the album is already a success and is sold in more than 100 countries.
(Don’t stop reading: World Cup in Qatar 2022: the group of death and the ‘group of Cinderella’).
The story that began in a small shop
The story begins in 1945 in a small shop located in the city of Modena, in Italy. That’s where part of those dreams were built. The business was set up by the mother of the Panini brothers and over the years, the kiosk specialized only in the sports press. By 1954, Guiseppe and Benito created the Hermanos Panini Newspaper Distribution Agency. Later, In 1961, the two brothers founded the Grupo Panini publishing house, the same year that the first Panini album of the Italian soccer championship was released. On that cover was the Swedish Nils Liedholm, one of the most representative players in the history of Milan.
(Also: Ramón Jesurún, new ‘senior member of the FIFA World Council’).
In 1963, Umberto and Franco, the other two brothers, joined the company. Between the four of them they diagrammed and thought that the empire of the figurines was getting closer every day. Giuseppe as general manager, Benito in distribution, Franco as administrative and Umberto as machinery technician. Umberto had already worked in the Maserati factory. He had the knowledge that was needed and developed the Fifimatic automatic inserting machine, which is responsible for inserting the stickers into the envelopes.
Panini’s first World Cup album
Panini’s first World Cup album was in Mexico 70. At that time, the Panini publishing house was awarded the rights to market the FIFA World Cup albums. With that endorsement, he already had part of the guaranteed success. Because that allowed him to sell figures and cards of the stadiums and the players, as well as the emblems of the participating teams. From that moment to the present, the company has been in charge of printing and distributing the albums of all the World Cups.
(It may interest you: América de Cali already has the temporary replacement for Juan Carlos Osorio ready).
The typical phrases such as: “I have it”, “I need it”, “I’ll change it for you” will begin to resonate in the phrase of each child at recess in all schools and in each adult who also looks forward to completing their own album. . It is the ritual prior to each World Cup. This is not how Colombia is.
SPORTS
*With information from La Nación, from Argentina.
From the Newspaper Group of America (GDA)
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