Overview :
Porsche sells more and more models via the “webshop”: compared to 2020, online sales have tripled. Now there is an important caveat: it concerns only 5,800 cars, less than 2% of the more than 300,000 cars that the German manufacturer managed to sell in 2021. By 2025, Porsche aims to realize 10% of its total sales through online channels.
It is currently possible to buy your Porsche online in 26 countries, a number that the sports car manufacturer wants to increase quickly. The fact that both the United States and China have recently jumped on the bandwagon should ensure another rise next year. Porsche emphasizes that the customer experience remains very important, because the human factor is crucial in the segment where the manufacturer is active. But thanks to the online tools that are becoming more extensive and precise, the customer starts the purchasing process better prepared than before.
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