Today in Moncalieri, 22 September 2022, Polaroid is pleased to announce its entry into the world of music with una new and colorful line of Bluetooth speakersline that will be called Polaroid Music. After having worked for over 80 years to combine art and technology, the company has decided to expand its boundaries, with devices capable of inspiring and enhancing creativity, with the final result that precisely materializes in the Polaroid Music project and includes four vibrant Bluetooth music speakersan experimental service aimed at discovering different musical genres called Polaroid Radio and theapp dedicated Polaroid Music.
“Great musicians and photographers are able to capture what we don’t always manage to express in words. They make us ‘feel’. We are new to the world of music, but we want to bring all possible color and emotion to this sector. We are excited about this new chapter in our story, but of course we remain committed as always to instant photography as well“
declares Oskar Smolokowski, President of Polaroid.
The four speakers embrace the retro-futuristic design of the iconic brand. They are playful, expressive and designed to entertain: they range from the smallest and most portable Polaroid P1wearable Polaroid P2to the iconic Polaroid P3similar to a portable stereo, down to the most powerful Polaroid P4.
Let’s find out the new Polaroid Music line in detail and price
Each of the newly announced speakers has a red button reminiscent of the classic and legendary Polaroid instant camera, while the device’s analog dial is specially designed to change Polaroid Radio stations without having to pick up the phone, which adds an analog experience, making Polaroid speakers concrete tactile objects rather than simple extensions of the smartphone.
Polaroid Radiothen, it is the heart and soul of the four new Polaroid speakers and is available to all music lovers, via the web or through the Polaroid Music app. In a world of algorithms, Polaroid puts the radio back in the hands of real people: selected artists, DJs and editors have in fact created stations with their favorite songs, both emerging and iconic. It is an experimental version of a web radio, with five free FM stations constantly evolving, without advertising.
Polaroid Radio is available on the web at radio.polaroid.com or via the Polaroid Music app (downloadable from the Apple App Store or Google Play Store) in the United States, Canada, United Kingdom, France, Germany, Italy, the Netherlands, Sweden, Portugal and Austria.
As for prices and availability, the new speakers Polaroid P1, Polaroid P2, Polaroid P3 and Polaroid P4 will be available in a selection of colors inspired by the well-known chromatic mirror of the brand, therefore black, red, yellow and blue. Obviously you are wondering why I used the future in terms of availability, this is due to the fact that in Italy, the new speakers, distributed by Nital SpA (www.nital.it/polaroid), will be available from 4 October 2022 until 31 October exclusively at the Rinascente store in Milan, or on the website Rinascente.it come on nital.it/polaroid.
From 1 November, then, they will be on sale at the best authorized retailers at the following prices to the public:
- P1 Music Player: € 59.99
- P2 Music Player: € 129.99
- P3 Music Player: € 189.99
- P4 Music Player: € 289.99 (only available in yellow or black version)
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