The beginning of 2022 has been marked by the acquisitions that various companies in the video game industry have made to strengthen their creative teams in the face of a time when productions under service will be a constant and Sony has decided not to be left behind.
Some days ago, PlayStation announced the purchase of Bungie for $3.6 billion dollars, hinting that this type of maneuvers will continue to be carried out in the medium and long term. For the transaction at hand, it is worth highlighting what the implications are in this regard.
It is a fact that this operation was months in the making and cannot be seen as a reaction to Microsoft’s move with Activision-BlizzardHowever the timing to break the news, served PlayStation to generate a successful media campaign and provide the message that it will join this dynamic.
While the Japanese tech giant’s share price had fallen sharply in recent weeks, it managed to stage a rebound that offers investors breathing room and underscores the company’s intentions to shore up its creative teams.
The bet for Bungie it will serve for PlayStation to reinforce its vision towards games as a service not only in the universe of Destiny but in the eventual creation of new intellectual properties that adapt to the seasons and to micro transactions.
Bungie has a long way to go in the technology infrastructure to deliver cross-platform experiences, which will help Sony reduce learning curves. Likewise, other classic franchises may be added to said network of services.
The message that Destiny will be multiplatform, it can be understood as a mechanism for the saga Call of Duty does not end up being only for Xbox. There is no doubt that the number of users of the war series is much higher, but in a service market, it is in nobody’s interest that the content begins to be restricted due to exclusivities.
PlayStation You can also exploit marketing campaigns around Destinybecause even if it comes out on multiple devices, the promotion and ads will be focused on your desktop console, just as it happened with the commercial agreements with Call of Duty, star wars battlefront Y FIFA 22to name a few.
The following months will be very interesting for the division that he presides Jim Ryansince long-awaited titles like Horizon Forbidden West, Grand Touring 7 Y forspokenwithout leaving aside the possibility of announcing the company’s new plans, including improvements to its subscription service or the integration of new studies.
A few decades ago, no one would have imagined the castling that would arise, and it is curious that crash bandicootthe iconic character that was once owned by Sony now belongs to Microsoft and instead, the studio that gave life to Halo and it was a fundamental part of the irruption of Xbox in the market, it has done the same with PlayStation.
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