Play2Give Community Project and Third Category with Nazionale Cantanti involved their audience in “The Collection of the Heart”
An active charity experience through a call to action launched for the first time on social networks, with the aim of supporting Opera San Francesco (operasanfrancesco. it). The organization, led by Friar Marcello Longhihas been operating in Milan for over 60 years to support families in difficulty and part of the more than 6,000 homeless people in the Lombard capital thanks to the more than 1,100 volunteers who manage a reception center and a social area every day, two canteens and a health clinic, a showers and cloakroom service, and still a collection center for used clothing.
When you join a charity project it is important to live the experience of direct support towards those in need, alongside the volunteers to experience first-hand the needs of daily help. And so i talent of Play2Give Zw Jackson, Giovanni Antonacci, Andrea Ferraris, Alessandro Patacchini and Carlo Ferraris they spent the afternoon in the Collection Center in Via Vallazze 113 in Milan together with the volunteers of Opera San Francesco, who every day deal with the sorting of clothes in good condition to be distributed to families in need and to the parishes that request it every day. Space also for dialogue and reflections. Friar Marcello told the young participants about the meaning of the project, underlining the importance of the selection of clothes: “If we want to restore dignity to people who live on the street, we must first of all give them clean clothes in excellent condition, even if used”.
PLAY2GIVE AND NATIONAL SINGERS WITH OPERA SAN FRANCESCO – SHADE, PIERPAOLO PRETELLI, ZW JACKSON AND OTHER SOCIAL STARS LAUNCH THE CALL TO ACTION FOR FUND RAISING
The initiative “The Gathering of the Heart” it then moved to the canteen in Viale Piave, where from 6 pm Shade, Pierpaolo Pretelli and Tommaso Cassissa joined the volunteers of the solidarity project by serving meals to the needy and the homeless. Over 2,500 meals are served every day in the two OSF canteens and touching poverty first hand is important in order to be able to understand its discomfort and then promote active support to one’s public to fight it. “Many of these guys are my age and if I see them on the street I would never imagine that they come here for dinner. Knowing that makes me go home with emotions that change you,” she said Shade at the end of the evening.
Simone Bruno’s photo
Play2Give is a new association of artists, singers, TV personalities, influencers and social stars, supported by GIVOVA, who have chosen to combine sport with their image, with the aim of sensitizing their audience to social issues and solidarity fundraising. Aggregation and passion for sport are just some of the components that have given life to this solid and united group, which shares positive messages and tangible solidarity actions in favor of the community. Through this new reality, the organizations that work daily in the territories that gradually host the events are supported, to counter their fragility.
The Italian National Singerswith a forty-year experience of direct solidarity of its artists in the field and with the achievement of the unique goal in the world of 100 million euros in solidarity donations, with initiatives like this one it wants to support the young people of Play2Give in promoting direct solidarity.
A special thanks to GIVOVA for having supported the initiative “The Collection of the Heart”. Always attentive to social issues and united by the same values, once again it supported the Italian National Singers and Play2Give in promoting active solidarity actions and projects.
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