Peugeot aims for leadership in Europe | FormulaPassion.it

Improving customer service on the one hand, expanding globally on the other. Peugeot seems to be very clear about yours priority in view of 2022, with a very specific goal: to become the most popular manufacturer in Europe. In the year that has just ended, in fact, the car manufacturer of the Lion was ranked in second position in the Old Continent with 649,514 registrations, behind only Volkswagen, which exceeded 1 million units sold. Certainly a convincing result for Peugeot, which though it is not satisfied and aims for leadership in Europe.

“We always want to do better, we are in this game to win – commented Linda Jackson, CEO of Peugeot – We believe we have great products to offer, but it is a long way to go in achieving leadership. I have a lot of respect for Volkswagen“. Globally, of the 6 geographical areas in which Peugeot is active, 4 showed growth for the Lion brand, while the other 2 remained stable. “20% of our sales were recorded outside of Europe – Jackson added – We have a real opportunity to grow, especially in South America, the Middle East and Africa, thinking about rebuilding our business in China and obviously without reducing our footprint in Europe ”.

As for the range, Peugeot’s number one has denied the presence of expansion plans regarding the debut of an alleged coupe based on the 3008 SUV. “The only model we have added, but not for Europe, is the Landtrek pickupin particular for Africa, the Middle East and South America, where the pick-up market is huge “, he has declared. As mentioned, the customer experience is also one of the aspects that Peugeot cares about most, as explained by Jackson herself: “We are very strong on the product, now I want us to become very strong on the customer experience as well, whether it’s dealerships or websites, in short, all points of contact with customers. This is a big goal for us. Our positioning is towards the top of the mainstream, which means boasting not only excellent products but also excellent customer service“.