OpenAI wants to land in Hollywood and offers Sora's AI to directors and film studios

Can we expect a future where films are made with ever higher levels of automation?

It's a more than legitimate question, now that OpenAI has decided to open up to the possibility of revolutionize the film industry presenting its automatic video generation system, known as “Sora“, to the influential Hollywood directors and film studios.

The company is actively involving key figures and has already met with various stakeholders to encourage the adoption of its artificial intelligence project in the films of tomorrow.
The innovative prospects of this tool have already been recognized by industry experts, coexisting with natural doubts and concerns regarding the replacement of human workers with AI models, raising concerns regarding a paradigm shift in the approach to film production.

AI-shaped dreams

Sora is a text-to-video generative artificial intelligence model, i.e. specialized in generation of videos starting from text.
Leveraging the advanced capabilities of other AI models, it generates visually engaging narrative from simple written prompts.
The model has already caused quite a stir thanks to demo videos which amaze with their richness of detail.

OpenAI is actively introducing Sora to filmmakers and studios, however, it intends to follow a phased strategy to introduce its technologies, ensuring a smooth transition and involving artists and creatives in the process.
By moving to terrain where there is a strong risk of being considered a threat, the intent is to demonstrate how Sora can integrate positively in film production processes.

While some filmmakers may still prefer traditional special effects, the use of AI is likely to become more widespread in the film industry over time.
Adopting technologies like Sora could potentially improve efficiency and reduce production costsespecially in the complex visual creation phases or scenes that are difficult to create.

A sea of ​​doubts

From film producers to actors, there is a fear that this technology could jeopardize job opportunities.

In addition to tensions related to strikes, concerns regarding economic issues and streaming, there has recently also been added anxiety about the possible replacing human artists with artificial intelligence.

While some directors have embraced Sora's potential, others have expressed it strong opposition.
Studio Ghibli's Hayao Miyazaki expressed disgust towards the use of Sora, while Dakota Johnson called it an insult to the public.

The curious case of Tyler Perry, a famous Hollywood icon, was building his film studio when he was surprised by the capabilities of the technology. Because of the concerns, he admitted to slowing down construction work on his studio.

The ethical and practical questions regarding the use of Sora are also thorny, in addition to those on copyright management of the material used by the system.
OpenAI still needs to clarify many aspects on this front.

Despite the long list of uncertainties, the announcement of Sora's availability on the market could be only a few months away.