The Ministry of Heritage and Tourism of the Sultanate of Oman, together with a prominent Omani business delegation, presented this week in Spain its strategic plan to attract tourism to Spanish travel agencies, airlines, large hotel chains and tour operators.
In 2023, Oman recorded its all-time visitor record with nearly 4 million international arrivals coming from all over the world, 37% more than in 2022.
After receiving almost 60,000 tourists from Spain between 2019, 2022 and 2023, Oman met this week with the main players in the sector to improve accessibility, travel packages and knowledge of the country as a tourist destination for the Spanish market.
The main objective is to achieve a progressive growth of Spanish travelers in the next decade, until reaching an annual increase of 30% from 2030.
The Ministry proposes sustained growth in several stages that results in an economic impact of hundreds of millions of euros annually starting in 2030 in tourism income from Spanish visitors.
In an initial phase, Oman aims to attract travelers with high purchasing power, between 35 and 65 years old, who seek cultural and luxury experiences, through strategic partnerships with airlines that offer connecting flights via hubs.
In the medium term, the Ministry plans to establish seasonal or charter flights with airlines to capture new market niches such as families and adventure travelers, between 25 and 45 years old, attracted by sustainable tourism and nature.
In a final phase, when it plans to have a potential establishment of direct flights and complete tourist packages, Oman hopes to attract multigenerational and niche groups such as bird watchers and photographers.
The Undersecretary of Heritage and Tourism of the Sultanate of Oman, HE Azzan Al Busaidi, stated that “Oman is today one of the safest destinations in the Middle East, with an exceptional cultural and natural heritage, and we invite tourists to discover our wealth of history and landscapes. “Our commitment is to offer a unique experience in the oldest independent state in the Arab world.”
The Ministry of Heritage and Tourism of the Sultanate of Oman, headed by the Undersecretary and accompanied by an important Omani business delegation, presented its plan in Madrid and Barcelona where it met with Spanish companies to strengthen relations with the national tourism market.
Firm commitment to tourism.
The Sultanate of Oman is currently one of the countries with the highest security rates in the world, an especially significant aspect given its geographical location, which makes it a safe destination to learn first-hand about Omani culture and tradition.
In this context, through the ‘Oman Vision 2040’ plan, The country has established among its priorities to promote international tourism, by promoting new tourist infrastructure, modernizing its airports and developing luxury resorts and hotels, in a favorable investment environment.
In 2023, Oman recorded its all-time visitor record with nearly 4 million international arrivals from around the world, 37% more than in 2022.
The Sultanate of Oman stands out for its rich cultural heritage, with multiple traditional souks and historical fortresses, ancient cities such as Nizwa and several UNESCO World Heritage Sites. It offers unique experiences for Spanish tourists interested in Omani history, which connect with Spain’s Islamic past on a cultural and architectural level.
On the other hand, it features a diversity of natural landscapes such as the Al Hajar Mountains, deserts and coastal areas with pristine beaches, for outdoor adventures such as hiking, desert safaris, camping, wildlife tours, diving. and ecotourism.
Aimed more at a luxury tourism niche, offers tourist complexes and resorts like those in Muscat and those on the coast with all the necessary facilities for the relaxation and well-being of guests. It is a concept of exclusive and quiet stays, with all kinds of services and the hospitality that characterizes the Omani culture.
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