The landing in Spain of TikTok Shop is another proof of the rise of this type of functionality that integrates attractive content, ‘live shopping’ and social commerce, blurring the line between entertainment and consumption
On December 9, TikTok Shop landed in Spain, marking a new step in the evolution of electronic commerce and mobile commerce. A bet whose purpose is to allow users to carry out the entire purchasing process within the same application…
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#Network #sales #platforms #change #rules #ecommerce
