03/11/2023 – 9:00
National tourism is expected to grow 11.5% in 2023 compared to last year, confirming the sector’s recovery after the crisis that severely affected it during the Covid-19 pandemic. The data comes from the Tourism Council of the Federation of Commerce of Goods, Services and Tourism of the State of São Paulo (FecomercioSP).
According to the entity, the number is explained by the fact that Brazilians are investing more in travel, which will keep the sector booming in the coming months, especially as the end of the year approaches. The return to the corporate tourism market agenda, with fairs and events, has also been an important driver. In the period from January to August, the sector recorded a financial increase of more than R$12 billion compared to the same period in 2022, with an increase of almost 11%.
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Passenger air transport companies were the highlight of the research: by moving 8.2 million people in the month of August, they obtained revenues of around R$3.9 billion, the highest record in FecomercioSP’s historical series, which began in 2011 . When comparing the sector’s revenue between January and August, the increase was 17.1% for 2022.
National tourism revenue for services provided
August 2023
Accommodation also contributed to growth, increasing 9.8% and earning R$1.6 billion in August. The number is explained, in this case, by the increase in the average daily price in Brazil, which was 18% in the period, according to the Brazilian Hotel Operators Forum (FOHB).
Among the activities that also registered an increase were cultural, recreational and sporting activities (2.7%) and agencies, operators and other tourism services (2.5%). Road transport registered a drop of 11.1%, due to price competitiveness with the airline sector, which reduced the average fare in August. However, in the following month, prices rose again (13.47%) due to the impact of major events, such as The Town festival, in São Paulo (SP). Accommodation also increased by 1.17%.
Inflated sector
If the expansion of demand is a factor to be celebrated, it also puts pressure on costs, consequently inflating prices in the sector. In another survey, from September, FecomercioSP highlights that inflation in the Brazilian tourism sector has already grown 8.26% in the last 12 months. Despite being a high level, it differs little from the country’s inflation, which was at 5.19% until last month.
The entity does not see signs of a more significant reduction in the prices of tourist services in the short and medium term, largely due to the heated demand. Even so, the sector will remain favorable, with small variations as a way of balancing demand and prices.
Tourism inflation
January to September 2023
Northeast on the rise
In August, the state that earned the most from tourism was Alagoas (16.3%), followed by Paraíba (15.3%), which also recorded the biggest increase between January and August (16.5%). Roraima, which belongs to the North Region, completes the podium, with an increase of 14% in August. The State of São Paulo, in turn, remained stable, earning around R$4 billion, despite not having grown at the same pace as the ranking champions — the region has a third of the entire Brazilian tourism market in terms of recipes. On the other hand, Mato Grosso do Sul (-14.3%), Amapá (-6.9%) and Ceará (-2.4%) recorded the biggest declines in the month. State data does not account for revenue from the airline sector, so the absolute number is different from total revenue.
Tourism revenue by state
August 2023
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