Jose Elias He is one of the most listened to entrepreneurial voices of the moment in Spain. The Catalan businessman achieved the formula for business success years ago with a energy business and since then he has done nothing but reap good professional news. Now, a shareholder in several companies and included in the lists of the country’s most millionaires, Elías also triumphs as ‘coach’ for future entrepreneurs.
Thus, it is common to hear it in podcasts and videos on social networks in which your advice is very valuable and listened to. However, among the questions you receive most frequently is How could he make the jump? until you are a ‘billionaire’. In this sense, one of his most acclaimed publications is the one he uploaded on his YouTube channel a year ago in which he explained “how I went from ruin to the 32nd richest in Spain.”
“Now, every year, I started celebrating bankruptcy day», he recalls, who spent more than two years focused on regretting that they had ruined him. He had an electrical installations company and in 2008 a client left him without paying him about 3 million euros. “That was insurmountable,” he explains from the car. With the money and some properties they had, they were able to get some money to cover expenses and close the business.
“The biggest thing we did was…”
“Not in the biggest mental world in the world would I have imagined that I would end up where I am,” confesses Elías, who invested the money he had left, which was not much, in a new electric company. He remembers that “I have had money for six years», when he bought his first Ferrari. He went from being self-employed, to being an SME, to being a large company and to being a multinational in less than ten years, as he remembers.
Thus, José highlights that “the greatest thing we did was start diversify into different sectors». Thus, remember that they are currently in six different business fields and that they are in things “as crazy as agriculture or medicine.” “We have done this in ten years, it is very crazy,” he adds.
One of the most decisive moments was when he managed to buy the license to buy and sell energy. He thought about a company in which he would never have to see promissory notes again and opted for a company that charged with bills direct debited by the bank, such as a water or electricity company. «The initial idea was to set up a water company», acknowledges Elías, who explains that when he investigated he saw that it would require a large investment and that it was better to bet on light.
With a clear objective, José spent the last 3,000 euros available he had on taking a course as a market operator. “I realized that I had no idea,” he insists, but with the tables and computers from the previous business and “making invoices in Excel.” Furthermore, the billionaire adds that “he didn’t even have money not even to found a company» and that for this reason, at first, he kept the energy company of an acquaintance who wanted to liquidate it, in exchange for him keeping 30% of the business. “I bought it back from him three years later and for more than two million euros,” he ends the video.
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