Microsoft Ends Xbox Ambassador Program After 13 Years

Microsoft announced the next closure of the program Xbox Ambassadorafter 13 years of activity: the initiative will be definitively discontinued on October 15, the time has come to adapt to the “needs of our global community”, as Microsoft declared.

Microsoft said the program is also being shut down because Xbox gamers are generally moving to other initiativespreferring for example the Xbox Insider program, Fanfest and the Xbox Rewards program, which has led to a certain obsolescence of the Ambassadors.

“Thanks to the work of this group, the ability for players to experience the joy of play is more global and inclusive than ever before, and we believe now is the right time to bring the teachings and values ​​of the Ambassador community into all of our player engagement programs,” Microsoft said.

Last month of Xbox Ambassador

Seasonal Ambassador missions will be phased out and resources will instead be allocated to programs Xbox Rewards and Xbox Researchwith further details to be announced soon.

“You’ll also have a new, more global way to share your feedback directly with us through Xbox Research, giving you the opportunity to receive early access to new games and features and help us improve the Xbox experience for everyone,” Microsoft explained.

The Xbox Ambassador program was an Xbox customer loyalty system that provided a series of rewards for registered users, with the idea of ​​encouraging direct involvement of players in the communication and promotion of the platform.

Microsoft is looking to evolve the platform into the new Xbox Community Champions. “We recognize that this evolution of the program may feel like a loss to some of you, but our work to maintain an inclusive community of thoughtful gamers continues in new and expanded ways,” Microsoft said. “We’re incredibly proud of your impact, and with your continued commitment, we’ll continue to make Xbox the most fun place for everyone to play together.”

The program will officially go offline on October 15thwhich is also the last day for existing Xbox Ambassadors to claim any pending rewards. Microsoft is also offering members who were active during the last season a “special thank you,” though it’s unclear what that will be.