Meta is aggressively advancing in the development and implementation of its products powered by generative artificial intelligence, aiming to make these technologies accessible to an ever-increasing number of users. One of the most interesting experiments in this sense concerns the integration of Meta AI into the Instagram search bar, with the aim of facilitating not only conversation with AI via direct messages, but also the discovery of new content. The function is still in the experimental phase for a very limited number of users, but it promises to profoundly change search on the social network.
By entering a query in the search bar, the user is redirected to a DM conversation with Meta AI, where it is possible to ask questions or use one of the pre-loaded prompts. Beyond simple interaction, the new feature promises to be a powerful tool for discovering new content. For example, users will be able to search for Reels by specific topics, such as “beautiful sunsets in Maui”, simply by selecting a related prompt. Furthermore, as reported by TechCrunchsome users have already experimented with the ability to ask Meta AI for suggestions for Reels.
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