“After 17 years of great success, the shareholders of La factory de la tele (Mediaset España, on the one hand, and Adrián Madrid and Óscar Cornejo, on the other) have agreed to end their corporate relationship, having already started the process with such purpose.” It is the brief message that both the communication group (which owned 30% of the company) and the production company sent at the same time this Tuesday afternoon.
The official announcement of this business dissolution, which had been discussed in the sector for months, coincides with the confirmation of another open secret: the departure of banker Borja Prado as president of Mediaset Spain, six months after his powers were reduced to institutional relationships, without weight in editorial decisions.
After the announcement of the break in relations between The TV Factory and the communication group, it remains to be known who will be in charge of producing the three programs that were part of the production company’s catalog and that are still on the schedule of its two networks. main. Socialite is broadcast during weekend after-dinner hours on Telecinco, while Everything is a lie He does it from Monday to Friday on Cuatro y Traveling with Chester on the same channel.
Since the cancellation of Save me and Save Me Deluxewhich occupied a large number of hours in Telecinco’s weekly programming, its production company, La factory de la tele, began to create content for another platform, Netflix, with the reality Every man for himself, which has led its list of most watched programs for several weeks. Until then, the company only created programs almost exclusively for Mediaset and, on occasion, on regional channels.
The relations between Mediaset and the shareholders of La factory de la tele were affected last May, when the audiovisual company announced the end of Save me, the flagship of Telecinco and one of the formats that have been the backbone of the barbecue for a good part of the 14 years it has been broadcast.
Save me It has been one of the references of the gossip press and has garnered large audiences. The space that until then it has been occupying on the grid is now in the hands of Unicorn Content, the production company led by journalist Ana Rosa Quintana, responsible for the current affairs and entertainment format in the morning and also in the afternoon. After the withdrawal of the space presented by Jorge Javier Vázquez, the production company launched Chinese storieswhich passed discreetly and was withdrawn after 10 deliveries
The end of the collaboration between Mediaset and the creators Madrid and Cornejo coincides with the growing weight that other production companies such as Mandarina, directed by Santi Botello and Pedro Revaldería, are gaining in the private network, which has become one of the fastest growing entities in broadcast hours of the Spanish audiovisual industry. It has generated, according to its own data, more than 1,300 hours of programming for Mediaset channels.
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