Media | National media survey: Helsingin Sanomat reaches almost two million Finns a week

According to the study, the number of readers of HS’s printed magazine and digital magazine has remained stable.

Helsingin Sanomat 1.2 million Finns read printed magazines and digital content a day, according to a recent National Media Survey.

Print magazine and digital content will reach approximately 1.9 million readers during the week.

The HS print has an average of 628,000 readers, up from 626,000 last year.

The combined number of readers of the printed magazine and the digital magazine has also remained almost unchanged. The new readership is 716,000, compared to 721,000 the previous year.

“The result shows how high-quality news coverage, combined with in-depth paid journalism, holds up well in the digital age,” says HS’s editor-in-chief. Kaius Niemi.

“Helsingin Sanomat’s total reach reaches almost 1.9 million Finns. Our order volumes have been growing for the fifth year in a row, thanks to the readers. ”

Media research According to 96% of Finns over the age of 15 read newspapers.

86 per cent of Finns read newspaper content digitally and 56 per cent print it.

More than two million Finns read the newspaper both in print and digital. 1.7 million Finns read their newspaper digitally and 423,000 Finns read it in print alone.

The largest weekly total reach figures are in the afternoon newspapers, ie Ilta-Sanomat and Iltalehti. Ilta-Sanomat reaches almost 3.1 million readers a week and Iltalehti 3.0 million readers.

National the recent results of the media survey cannot be compared with the results of previous years, with the exception of printed journals, as the method of measuring the digital content of the survey has changed.

Media research is based on survey research and audience measurement. In the future, the study will be published once a year in the fall.


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