The 2022 world championship is not over yet, but at home McLaren there are already some certainties for the coming season: above all, the inclusion in the team of a new driver like Oscar Piastri, who will take over from Daniel Ricciardo, but also a new business partner. The British team has in fact announced a multi-year agreement with Jack Daniel’sa US brand known globally for the production of whiskey.
The logo of the latter will appear of front nose of the car which will hit the track in 2023, as well as on the pilots suits and on helmets of the mechanics in the pitsbut not only: thanks to this combination, the two realities will organize new events and programs for the media during the season, as well as the creation of advertising campaigns and a limited edition bottle which will be marketed next year.
McLaren Racing announces a new multi-year partnership with Jack Daniel’s Tennessee Whiskey as an Official Partner of the McLaren Formula 1 Team from 2023.
Welcome to the team, @JackDaniels_US. 🤝
– McLaren (@ McLarenF1) September 13, 2022
An agreement so welcomed by Zak BrawnMcLaren CEO: “We are thrilled to welcome Jack Daniel’s to the McLaren F1 Team – stated in the statement published by the Woking team – together we will try to reach a new audience and organize a series of events together. 2023 is an important year for McLaren as we commemorate our 60th anniversary, and we are thrilled to celebrate with an iconic brand like Jack Daniel’s by our side ”.
We’re proud to announce that Jack Daniel’s will be an Official Partner of the @ McLarenF1 Team beginning in 2023 🏎
We hope you’ll join us in celebrating this exciting new partnership and in cheering on the McLaren Racing team! pic.twitter.com/ELJyiY7OuR
– Jack Daniel’s (@JackDaniels_US) September 13, 2022
A welcome message to which he replied Sophia AngelisJack Daniel’s Vice President and Global Managing Director: “Entering a fast-growing world like Formula 1 with McLaren Racing aligns perfectly with our vision of making Jack Daniel’s the most iconic liquor brand globally – has explained – Jack Daniel’s and McLaren Racing have always been bold and confident brands, and we are thrilled that this partnership presents Jack Daniel’s and McLaren the opportunity to re-launch our message of responsible consumption to a new audience, as well as engage fans of Worldwide”.
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