MásMóvil and Digi once again prevail in portability in the Spanish telecommunications market. Both companies led the changes between operators, maintaining the number in the month of July, marked, again, by the strong competition between the telecoms.
In this way, MásMóvil led the fixed telephony segment, key in the broadband and fiber segment, by gaining nearly 14,600 lines, according to what this newspaper has learned from market sources. The figures must be confirmed later by the National Commission for Markets and Competition (CNMC). It is the second best month of the year for the operator, which has just closed a merger agreement with Orange Spain to create a leading operator in the number of mobile and fixed broadband customers.
In turn, Digi gained just over 8,000 land lines, albeit in its worst month since December.
Among the large operators, Telefónica lost nearly 21,000 fixed telephony lines, 4,000 from Vodafone and just over 10,400 from Orange, which recorded its worst month in the last year and a half (in fact, it had been growing in this segment until the middle of this year). July, however, is a month with less commercial activity as it coincides with the summer season, prior to the reactivation of commercial promotions in the market during the months of August and September, as a result of the return of students to schools and the start of the football season, which is key for pay television operators’ offers.
In mobile telephony portability in July, the market leader was the Romanian operator Digi, thanks to its aggressive commercial offers in the segment low cost, by winning about 34,000 lines. However, it was his worst month of the last year.
Avatel, which continues with its growth strategy through the acquisition of local operators, gained some 13,200 lines; while MásMóvil added nearly 3,200 new accesses. The Vodafone group, for its part, stopped the downward trend of recent months, and gained 100 mobile phone lines. In the accounts of its first fiscal quarter, ended in June, the group highlighted the strong growth of Lowi, its brand in the low-cost segment, which already has more than 1.6 million customers.
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