Names of cities, red overalls, a Professor and Salvador Dalì masks: yes, you got it right. Let’s talk about de The House of Paper, the Spanish TV series that has become a worldwide phenomenon and is loved in many countries. Who has never identified with at least one of the characters or has imagined, at least once, to be part of the most famous and loved band of TV series? Always after that of the Lebanese and the Cold, mind you.
Over the course of the four seasons, there have been several characters who have worn the red jumpsuit and been part of the Resistencia, a name that recalls the real partisan resistance (complete with Bella Ciao as a soundtrack). But now, once the Dali mask is removed, two familiar motorsport faces emerge. Yes, the gang of robbers now boasts two exceptional names, they are Marc Marquez and Carlos Sainz.
Marc Marquez, The Paper House
Spearheads of the Spanish MotoGP and Formula 1 respectively, Marquez and Sainz have joined the Resistencia. The two drivers, who bring Spain to the top in current motorsport, are in fact the protagonists of the new spot of Estrella Galicia, the Iberian beer brand that sponsors both in their categories. The beer producer took the opportunity of the final season release of La Casa di Carta, creating a spot that would also highlight the characteristics of the two drivers.
For the occasion, Estrella Galicia created two different spots in which the pilots could be protagonists. The narrating voice is that of Berlin, one of the most loved characters of the series, which creates a parallelism between the TV series and the peculiarities of the two talents. In the case of Marc Marquez, the motto is “Restsenza is to fall and get up”, referring to the ordeal of the eight-time MotoGP champion, forced to stop in 2020 due to an arm injury.
“Imagine being able to go back in time – says Berlin in the spot starring Marc Marquez – go back to that instant that precedes the tears, that precedes the suffering, the pain, the fall, the blow. Some will say that going back is the only way to make up for time. But we are the Resistance. And we know that time cannot be made up for. Time is anticipated. The story ends. The Resistance continues ”. The sport comes out today, the day in which Honda announced the forfeit of Marquez in Valencia due to an injury to the right optic nerve, the same that had stopped him in 2011.
It is a short step from the red Ferrari suit to the red gang suit. Here Carlos Sainz stops the role of pilot and wears those of robber in the commercial he is the protagonist of. This time the motto is “Resistance is to trace your own path”. Just like in the version with Marquez, Berlin gives voice to the commercial: “They say that red symbolizes blood, fire, the color of Mars, danger. What was chosen by nature to avoid it … you will burn yourself. Perhaps this is why not everyone is destined to wear a red jumpsuit. Red. Resistence. The story ends. The Resistance continues ”.
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