Luna Rossa vs. American Magic in Louis Vuitton Cup Semi-Final
Luna Rossa is ready to challenge American Magic in the Louis Vuitton Cup semi-final, best of nine races. It starts on Saturday 14 September 2024. The other match will see Ineos Britannia, first in the Round Robin, who has chosen Alinghi as their opponent.
The Louis Vuitton Cup final, to be disputed in the best of 13 races, will be held from Thursday 26 September to Friday 5 October and will designate the boat that will have to challenge the Defender New Zealand in America’s Cup finalalways the best of 13 races, which will be held between Saturday 12 and Monday 21 October
Luna Rossa is worth as much as Milan and Inter! America’s Cup and Serie A are on par in TV ratings. Only Juventus-Roma does better. Trends by Sensemakers
The America’s Cup enters its crucial phase and Sensemakers analyzed TV ratings and social activity of the preliminary stages on the eve of the semi-finals for the selection of the challengers. Interest in the competition and obviously in the Italian boat is growing Red Moon who dreams of winning the historic trophy.
Some interesting trends emerge
– The TV ratings on the days he raced Red Moon are aligned with those of the Serie A matches of the new season (with the sole exception of Juventus-Roma). If we consider the afternoon broadcast times and the relative importance of the first match races, it is likely that the ratings will increase.
– The volumes of interactions and views from the start of the regattas to today, there are equivalents to those registered in the Olympic medals in sailing by Marta Maggetti in windsurfing and by Ruggero Tita and Caterina Banti in Nacra 17 which, despite benefiting from the Olympic sounding board, ran out of steam within a few days of the victories.
– TikTok is the preferred platform for views while Instagram has the highest number of interactions.
“I believe that the America’s Cup has a very high communication potential. This is the oldest sporting trophy in the world, which combines the utmost technological innovation with environmental sustainability and the crew’s ability in the match race, a real duel at sea.. Luna Rossa then best expresses the concept of Italianness: the design of a beautiful boat, the strength of our shipbuilding industry and of a constantly growing sailing movement. Some sponsors like Unipol are seizing the opportunity and communicating with these keywords both on television and online very effectively,” analysis by Fabrizio Angelini, CEO of Sensemakers.
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