Juana Ginzo told Lola Herrera that what you had to do in life was lose your reputation. How much does the reputation of loss of freedom and relationship with capital have? How important is that advice?
Vicente R.
— elDiario.es reader
I spend a few days thinking about this message. “Reputation” is a term that I rarely use, nor do my friends use, but somehow its meaning passes through us and challenges us every day. I look for the actress and presenter Juana Ginzo on the Internet and find another similar testimony, in which the former director of Canal Sur Radio, Mercedes de Pablos, says that “the first professional advice was given to me by the endearing Juana Ginzo who once told me that “To work on the radio you had to lose your reputation while watching life go by.”
I keep searching. Left-wing, feminist, married to a man twenty years younger than her who describes the beginning of their relationship with the following words: “It was a flash, a sudden infatuation. Falling in love and politics, who was going to resist that?” In a 1981 documentary, Juana declares: “I learned not to have a reputation, I learned to be a lady with a strange life.” A principle is repeated, learning to live without reputation in order to be able, in a context of limitations and judgments, to be faithful to one’s own life.
Reputation, from Latin reputatio, -ōnismeans both the opinion or consideration you have of someone, as well as their prestige, fame and notoriety. The useful antonyms, in that case, are discredit and discredit. Gaining a reputation, good or bad, seems to be a matter of time and exposure to the evaluation of others.
When it appears associated with a company, or a non-human entity, reputation is said to be intangible capital. I came to a website that offers “reputation services” for companies and institutions under the following motto: “Reputation adds value, attracts and retains talent, mitigates crises, improves results, increases leadership and grants recognition.” Because reputation is an intangible but compelling value, there are consultancies that investigate, evaluate and manage it as capital.
In a 1981 documentary, Juana Ginzo declares: ‘I learned not to have a reputation, I learned to be a lady with a strange life.’ A principle is repeated, learning to live without reputation in order to be able, in a context of limitations and judgments, to be faithful to one’s own life.
I suddenly imagine reputation as a place where one can look out. If it had a shape, perhaps it would be a forum, a grid with stars to rate and a text box to include a message. Anyone could pass by, knowing or not knowing the valued subject or object, and leave a representative message, a response that, although articulated from envy, arbitrariness or hatred, would immediately influence the status of what is being judged. .
And if reputation had an assigned affect, what would it be? I try to think about the reputation of the people I love and the type of exercise makes me uncomfortable, rejecting. I don’t want to go down the path that leads to a conclusion like that. Then I think about the possibility of valuing my own reputation, and immediately the affect that arises is fear, anxiety. I fear discovering a bad and sad twin, who simultaneously lives an unhappy existence in the mouths of others. After anxiety comes guilt, another dying affect, freezing power: Have I done something wrong? Am I doing things wrong that I can’t even imagine?
Reputation is an intangible but forceful value; there are consultancies that investigate, evaluate and manage it as capital.
From October 3 to November 3, 2024, tickets for the play Joan of Arc, directed by Marta Pazos with text by Sergio Martínez Vila, were sold out. In Nave 10 Matadero, Georgina Amorós, Katalin Arana, Macarena García, Lucía Juárez, Bea de Paz, Ana Polvorosa and Joana Vilapuig embodied with courage and delicate sophistication scenarios that make up the story of the illuminating and challenging life of Joan of Arc. The cast, while representing characters of different genders, constituted a female chorus capable of revising and rewriting history in a critical and sweet way at the same time.
Joan of Arc is one of the most significant figures in the history of France and her story is crossed by both the experience of social glorification and its violent reverse: discredit and condemnation under the judgment of a patriarchal court of envious and cruel The young peasant woman, connected to the divine, was first a war heroine celebrated for her virtue, and then accused of witchcraft and heresy, to finally die burned at the stake. Some time later the verdict of the trial was annulled and the Catholic Church declared her a saint in 1920. She recovered, let’s say, a reputation that perhaps she had not completely lost, but only after she died.
My friends and I hardly use the word reputation, but its idea is behind every movement we make and don’t make every day, for fear of losing it.
My friends and I hardly use the word reputation, but its idea is behind every movement we make and don’t make every day, for fear of losing it. I return to Ginzo’s advice: “You have to lose your reputation by watching life go by.”
What would it be like if, after losing reputation, instead of occupying the negative and violent place of discredit, we simply left the space of social judgment? That’s it, it’s over, a break at last. Without canceling the possibility of being social agents, I wish to lose “fame” once and for all, both the bad and the good, in favor of a possibility of a fuller life, outside the limits imposed by the fear of the chance of opinion. and the morale of the moment. “Learn not to have a reputation, learn to be ladies with a strange life,” I repeat the words as a new motto. Maybe, after the reputation, there is a garden.
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