Jennifer Lopez cancels her summer tour less than a month before its start

Jennifer Lopez canceled her show this Friday This is Me…Live, which was to be their first tour in five years and was to begin on June 26 in Orlando, Florida. The singer and actress has not justified the change of plans, although she cited a statement from Live Nation, the company organizing the show, on her official website. “Jennifer is going to take some time to be with her children, her family and her close friends,” company representatives said. The artist, 54, says she is “devastated for having disappointed” her followers. “Please know that she would not do this if she did not feel it was absolutely necessary,” she added in a statement posted on onthejlo.com.

The tour This is me… Live was announced on February 15 and was planned to take place in 37 stadiums in the United States and Canada in July and August. The last scheduled date was August 31 at the Toyota Center in Houston, the home of the NBA Rockets, with capacity for 19,000 people. For months, however, the press specialized in the entertainment sector claimed that J Lo was having problems selling appointments. A spokesperson for the artist, however, assured this afternoon Los Angeles Times that sales were not the factor that forced the tour to be canceled.

Magazine Variety claimed in March that Lopez had canceled seven tour dates due to poor ticket sales. This led the artist to cross off the list of cities to visit: Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and even Houston, which was going to be the finale of the show. These dates were disappearing from the Ticketmaster ticket sales service.

Poor sales forced the team into a new marketing strategy. The tour changed its name and focus, selling the show as a tour of the New York artist’s history and her numerous hits. At first, the Show was called This is Me… Now (this is me now), which was intended to promote their most recent album, released in February. The launch, the ninth of her career, did not have the expected reception. It sold 14,000 copies in its first week, placing it at number 38 on the charts. It became her second album that did not make it into the top ten of the Billboard 200.

This is Me… Now It is part of an ambitious project with which the artist planned her return to the public eye after five years of dedicating herself almost mainly to cinema. This self-financed strategy with reported costs of $20 million includes a musical with his most popular songs — an audiovisual work that was released on Amazon Prime that has been destroyed by critics — and a documentary that focuses on his love story with his still husband Ben Affleck.

This campaign in favor of romance seems to be experiencing moments of crisis. The gossip press has spread several rumors of the separation of the couple, who married in 2022 in what has been the second round of the couple, known as Bennifer. Lopez and Affleck, winner of two Oscar awards, have not denied the rumors about the supposed separation, despite a reporter asking them in Mexico City on a promotional tour for the film. Atlas, from Netflix, on May 23. J Lo did answer the question that many criticized as indiscreet. “You know you shouldn’t do that,” the singer snapped.