The average Finnish shareholder is a motorist who probably enjoys reading, jogging and moving around in nature.
Thursday In Finland, the limit of one million shareholders was exceeded. According to the financial institution Euroclear Finland, domestic shares now have more than one million Finnish shareholders.
What kind of people are shareholders then?
66 percent of the shares are held by men and 34 percent by women. The median size of the equity portfolio is approximately EUR 5,500.
According to a study commissioned by stockbroker Nordnet, those who own shares are active people and, for example, do more sports than Finns who do not own shares.
The most popular sports for those who own shares are jogging and outdoor activities, which, according to the survey, are practiced by 46 per cent of equity investors. Of the other Finns who do not own shares, 41 per cent move in nature and 38 per cent jog.
As skiers in particular, shareholders are more enthusiastic: 20 per cent of those who own shares and only 9 per cent of those who do not own shares.
Nordnetin Country Director of Finland Suvi Tuppurainen says in a press release that a Finnish equity investor is an investor seeking dividends based on his portfolio, but not a very diversified investor.
“Perhaps Finns still have little to do in that – when he is otherwise so active and finds out – things should be focused on finding out about several companies when investing in shares,” says Tuppurainen.
According to Euroclear Finland’s statistics, the average investor has 2–3 shares in his portfolio, Tuppurainen says.
New stock savings accounts, on the other hand, have an average of five or six shares. Share savings accounts were introduced in Finland in 2020.
On the other hand, the lower average diversification of old book-entry accounts is explained by the fact that many of them were not originally opened with the idea that the owner would become an active equity investor.
“Many have a book-entry account for the purpose of acquiring Elisa, which has become a popular share and has become an owner through other than through equity investment,” says Tuppurainen.
Some of the holders of the shares have also inherited the shares or own, for example, the shares of their own employer.
Shares the most popular hobby for owners is reading, which says 46 percent of them do.
The most popular hobby for those who do not own shares is watching series and movies, which is mentioned by 53 per cent as a hobby.
Undoubtedly, some of the answers are explained by income differences: shareholders are more likely than others to travel and boating, for example.
In addition, there are more motorists in the shareholders. Car users make up 60 per cent of shareholders and 49 per cent of others.
Shareholders say they prefer to watch documentaries on TV.
In addition, equity holders are more interested in science fiction than others. 23 per cent of shareholders have friends of scientific fiction and 18 per cent do not own shares.
Share holders prefer to listen to jazz. It is listened to by 11 percent of shareholders and 8 percent of others.
There are also some more optimistic and somewhat less pessimistic shareholders.
The survey was commissioned by Nordnet on 8–16 May. March 2022. 3018 Finns over the age of 18 responded to the survey. The margin of error is 1.6 percentage points in its direction.
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