Inter, Betsson Sport coup: main sponsor on the black and blue shirt
Betsson Sport is the new Official Main Partner of Inter (after the conclusion of the partnership with Paramount+). Four-year agreement of the sports infotainment brand that will be present on the Nerazzurri shirt together with the second star and the tricolor of the scudetto won in May by Lautaro Martinez and his teammates.
Inter-Betsson Sport, 30 million deal
According to rumors, the partnership should bring in approximately 30 million euros per season to the coffers of Viale della Liberazione. “Betsson Sport has chosen to tie itself to the Nerazzurri, recognising itself in the values of ambition and tireless dedication that characterise Inter both on and off the pitch. The brand’s growth path, demonstrated by the successes of recent seasons, culminated with the victory of the 2023-2024 Scudetto, a milestone that will allow the second star to be sewn onto the shirt starting next season and which fills Betsson Sport with pride for the partnership signed”, explains the press release.
Inter-Betsson Sport, the words of the Nerazzurri CEO Alessandro Antonello
“We are delighted to welcome Betsson Sport to the Nerazzurri partner family thanks to this historic agreement that sees their logo positioned on the front of our new shirts. This agreement unites two brands with the same passion for sport and its development at all levels and will allow our fans to have a new touchpoint where they can express their love for Inter. We are very pleased that Betsson Sport has chosen our Club as its first shirt sponsorship in Serie A and we are proud that it will be able to do so on a particularly prestigious jersey, with the Scudetto once again sewn onto our chest and the second star to enrich the logo”, explains Inter CEO Alessandro Antonello.
“The partnership agreement is part of the Betsson Sport Club project, an initiative by Betsson Sport that aims to enhance the participating teams. Being able to count Inter among its members, a team at the top of national football and among the best in Europe, the brand will be able to tell the stories of some of the Nerazzurri footballers, making tangible the passion that drives them and motivates them to play one of the most loved sports in the world – reads the press release – Betsson Sport will be present on the front of the Nerazzurri shirts of the men’s First Team for all the commitments of the season, from Serie A with the defense of the Scudetto to the Coppa Italia and the Supercoppa Italiana, passing through the new Champions League and the FIFA Club World Cup, which will be held between June and July 2025 in the United States”.
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