The need to rewrite the mantra of how we live our life and our time is perceived more and more intensely: people are search for experiences and moments that can involve them in a deeper way. In this sense, in fact, the context that surrounds us is also changing, social platforms, new virtual worlds are born and spaces evolve turning into real experiences. In this context, technology can play a fundamental role by offering users infinite possibilities of expression, allowing anyone to be what they want.1
Millennials and Generation Z, although in very different life stages, are oriented towards focus creatively on the positivity around them, looking for places that can satisfy this need. These generations must be able to return to hope and to choose that is really important to them. And what’s more powerful than dreams to do all of this?
This exhibition was born from the will of go further, to create spaces that are experiential and that allow you to pursue your desires and start a path towards the realization of your dreams. It is also found in these values and thoughts HONOR that has always, with its technology, lined up alongside young people and talents encouraging them to express your creative flair and to tell what they see and feel around them as new stories, moments or emotions. Furthermore, starting from this brand philosophy, the new one HONOR 70 – recently presented at IFA 2022 – is the ideal device for those who want to use photographs and videos as a hymn to creativity and self-expression to immortalize everything that surrounds us. The characteristics of the device such as excellent functionality are also proof of this Cut Mode only capable of making shooting for vlogging even more precise and focused and the claim “Capture every moment”Which confirms once again how much the brand is in step with the new generations.
HONOR, therefore, sides with dreamers and creatives, choosing the opening party “Museum of Dreamers” to present HONOR 70. MOD is an extraordinary temporary exhibition in the heart of Milan that transforms desires into inspirations, educating Millennials and the GenZ to dream again and to believe in their passions and in themselves. In the evocative setting of Piazza Beccaria, this museum, created by the duo of designers Elena and Giulia Sella, founders of DesignByGemini and Postology Agency, will transform spaces into real “platforms for dreaming in which to immerse oneself”.
Thanks to the contribution of HONOR, as Main Sponsor of the exhibition, through the lenses and the camera, creativity and innovation will be the protagonists in an experience out of the ordinary. A space enriched by 15 immersive installations with a strong contemporary aesthetic and great visual impact. In addition to being innovative and overwhelming, the exhibition unfolds in an emotional journey where each of the artistic installations is linked to a motivational message with the precise ambition of “re-educating the culture of dreams”, in a project capable of combining entertainment, design, creativity and technology. The exhibition will open to the public on 20 September and will last until 21 December 2022at the famous location of Piazza Beccaria in Milan, in the Duomo area.
“We at HONOR are thrilled to have made our contribution to this project so close to the dreamers, but also to our brand. This space was designed and created for the new generations, who feel the need to share every moment in real time and take advantage of new ways of sharing, and HONOR 70 – with its incredible photographic and video features – is the perfect device to accompany them in this travel. As a partner of the exhibition we are on the side of young people and we want to inspire the new generations and all visitors to express their creativity and to experiment how technology and innovation can be the tools to live out of the ordinary experiences “- declares Anya Nikoloska ZelenkovHead of Marketing and Communications HONOR Italia.
“The project is open to everyone, from the youngest to the oldest, because dreaming has no age” they claim Giulia and Elena Sella, founders of Postology. “In particular, with Museum of Dreamers, we want to inspire young people to share their passions and we want to give them a space in which to dream. The museum was born from the union of entertainment, creativity, design and technology, values that HONOR marries and makes real with its products. HONOR 70 is the perfect expression of all this “.
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