Health, Coco (Novartis): “’From heart to mind’ campaign aimed at those who have already had a cardiovascular event”

“The campaign is aimed at patients who have already had cardiovascular events, to help them understand what their residual risk is, so as to avoid the repetition of similar events and, therefore, the heart stopping beating too soon”. These are the words of Paola Coco, Medical Head of Novartis Italia, at the presentation of the Novartis campaign ‘Da quore a cuore’, sponsored by the Italian Association of Heart Failure Patients (Aisc) and the Italian Heart Foundation (Fipc), to support the educational project ‘Listen to your heartbeat’.