Getting closer to the Good End 2022 and both consumers and entrepreneurs and businessmen are preparing for the long-awaited end of discounts that will take place on November 18 to 21 as part of the bridge commemorating the Mexican Revolution.
Through the official website elbuenfin.org, They share information on how to better prepare for the discount event, as well as how shops and businesses must learn to introduce their market to the work environment.
On its platform Ministry of Economyshared a name course ‘Learn to take your business to the world of E-commerce’which will guide in the creation of an online business, analyzing the fundamental concepts for the development and follow-upas well as best practices to optimize it.
We will also tell you what are the topics that will be seen in the course:
Topic 1: Your business on the internet. How to start an e-commerce?
- Your business on the internet. How to start an e-commerce?
- Introduction
- What is happening in Mexico with e-commerce and MSMEs?
- Main concepts of e-commerce and the digital world
- Types and business models in e-commerce
- First steps to create an e-commerce
- Support material – Your business on the internet. How to start an e-commerce?
Topic 2: How to Sell in an Online Store
- How Sell in an Online Store
- Introduction
- Types of online stores
- platforms of e-commerce
- Costs and choosing a platform
- Management and operation of my online store
- Product catalog
- metrics
- Support material – How to Sell in an Online Store
Topic 3: How to Sell in a Marketplace
- How to Sell on a Marketplace
- Welcome
- Introduction
- Types of Marketplaces
- costs
- Product catalog
- Administration and operations
- metrics
- Support material – How to Sell on a Marketplace
Topic 4: How to Sell on Social Media
- How Sell on Social Media
- Introduction
- The brand in social networks
- Definition of audiences
- Catalog and product description
- Contents
- Conversations and customer retention
- Comments and user opinions
- social media advertising
- success metrics
- Support material – How to Sell on Social Media
Topic 5: Digital Marketing
- Digital marketing
- Introduction
- Marketing and publicity
- the mexican buyer
- The consumer’s journey
- buyer person
- Objectives SMART
- Key messages and content generation
- relevant players
- Support material – Digital marketing
Topic 6: Payment Methods in E-commerce
- Methods of E-commerce payment
- Introduction
- Growing payment methods in Mexico
- Different payment methods and providers
- Online stores: payment gateway integration
- Support material – Payment Methods in E-commerce
Topic 7: Shipping Logistics
- shipping logistics
- Introduction
- The logistics operation and the market
- logistics processes
- operating costs
- Logistics solutions and allies
- reverse logistics
- Ten tips for your operation
- Support material – shipping logistics
Topic 8: E-commerce Legislation
- E-commerce legislation
- Introduction
- Trade mark
- Norms and Regulations to the consumer in matter of e-commerce
- Contracts with suppliers
- Personal data of clients
- Support material – E-commerce legislation
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It should be noted that those interested in learning more about these issues can enter the website of the Good endwhere they can have more information about the promotions and offers, as well as the dependencies that can support the users who will buy and sell this weekend.
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