Women and engines: a combination that has always delighted and afflicted millions of fans of the automotive world. Ford The W Track is the proposal of the American brand in our country to include the female presence in the world of circuitsbe these virtual or physical.
The house of the blue oval is not new to the world of eSports, already several years ago it launched a racing team called Fordzilla led by Sara “Kurolily” Stefanizzi for our country. She is the only female captain of the various teams of each nation, and this is a source of pride for the Italian detachment, but it is not enough: much more can be done.
The concept behind Ford The W Track is that women tend to have a more complex working life than men; looking at home, Fabrizio Faltoni, President and CEO of Ford Italy he pointed out that 30% of the company’s employees are women while none of them hold a managerial position.
The commitment on the part of the Ford Italia management is to make the world of work more inclusive, especially a world like that of cars which, as we know, has always been characterized by a strong male influence, aimed at men in general but times are (fortunately) changing.
A stable and lasting collaboration is therefore born between Ford Italy And the National Autodrome of Monzaa symbol for all car enthusiasts, who are not even directed by Alessandra Zinno or the only woman in the world to fill this role. Objectively, it left us with a strange feeling to think that with all the racetracks that exist around the globe, only one has a female general manager:
The partnership with Ford and Assetto Corsa arises from the harmony of views between the three brands on these issues. Associating the name of two companies that have their core business in the automotive sector with a project of social relevance can become a starting point for future development.
Comment on the microphones Alessandra Zinnoechoing the words of the President Faltoni who stated:
We are very proud to present Ford The W Track, a project that transcends itself and sends a very strong message, aimed at promoting inclusiveness and gender equality, opening a universal gateway to one of the most competitive and fun worlds. always, that of eSports.
The project is in fact based on the modification of one of the two straights of the Autodromo Nazionale di Monzaobviously taking advantage of the virtual base of Assetto Corsa, inserting a maze of curves that make up the English word Woman to symbolize the intrinsic difficulty that every woman has to face in the world of work (and in life in general).
From here we start to build a different future, where women will be protagonists starting from eSports because, as declared by President Faltoni same:
“Future eSport gamers are out there: we haven’t looked for them enough.”
And here will come shortly, over the next few months, a real one Ford W Universitydays dedicated to both physical and digital track, with the aim of creating the most inclusive Fordzilla team in the world and competing at the highest levels not only in the real world with the Ford Performance team, but also in the virtual world.
The day dedicated to women then continued towards the physical test on the simulator of the modified trackmade very difficult by this new writing Woman which really put us to the test, a symbol that the result is positively announced. We then moved under the paddock and had the opportunity to test the power and refinement of Ford Mustang Mach-E on the track: the experience was thrilling, both because driving an electric (if you missed the details we leave them here) on a track is really pleasant, and because having all the torque power available at the simple touch of the accelerator it was spectacular. Having then shared the experience with the women who were present the event was magical (for the writer), as it emerged from the comparison that women drive differently even on the track, observe the curves with a different eye and face them “in their own way” which is really nice, in a way it allows you to have a different point of view, essential to push you beyond your parameters.
#Ford #Track #gender #equality #world #eSports #racing
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