Five brands of cosmetics and personal care for men

Although many experts believe that creams do not understand gender, and that male cosmetics is still a marketing claim, the reality is that there are yes differences between the skin of men and that of women. Male skin is thicker and is usually more fat, so it can be more prone to acne. Although the signs of aging appear later in man, when they arrive they are more steep.

Another difference has to do with the shavingmale care par excellence involves an aggression, often, daily, which translates into irritations and sensitivity. On the other hand, those who do not shave have a beard or mustache, elements that also have to be taken into account when performing the beauty ritual.

As for the hairthere are also differences. Hormones are decisive in their composition and usually, man’s hair is usually thicker, fat prone to dandruff. Nor must we forget that they suffer more capillary fall.

In addition, there are also differences in taste. Men prefer products with lighter textures, that do not leave bright skin, easily absorbed, and have no smell. Simplifying routine is also usually one of your wishes.

All these factors are taken into account by the firms that prefer to focus on the Male care. We present five brands that have set the man, and that propose facial, bodily and capillary care.

Dismantle It is a newly arrived Spanish brand to the market that intends to ‘disassemble’ (diving) myths and beliefs of what the current man seeks and wants. Behind this firm that offers easy products to use for facial and capillary care, they are Pablo Solana, Lorena Miró and Carlos Guevera. With previous experience in other cosmetic firms, the three joined to launch from Barcelona this brand whose products have more than 90% of natural ingredients in its composition. Vegan formulaswithout sulfates, alcohol or mineral oils, presented in glass containers and in recycled and recyclable cardboard boxes. The aromas have clean and fresh nail notes and herbal nuances. The textures are light, rapid absorption and without fat. Among facial care you will find a cleaner (€ 14.95, 100 ml), with aqueous and light texture, which gently clean and exfolia, a stick in Roll-on to take care of the eye contour (€ 18.90, 10 ml), which helps deal with the passage of time that is reflected in this area, and a CrMoisturizing facial Ema and nutritious (€ 24.90, 50 ml) with powerful assets such as hyaluronic acid and niacinamide. In capillary care, they offer a shampoo (€ 14.90, 200 ml) that increases capillary density and helps prevent falling, a conditioner (€ 15.90, 200 ml), which nourishes, strengthens and revitalizes hair, and a serum (€ 19.90, 50 ml) that helps stop the capillary deterioration, a phase prior to hair loss.

Heath It is a British male cosmetics brand founded in 2017, which landed in Spain at the beginning of 2025 by the hand of 5th Essence Square. Your products Vegan and sustainablesThey have at least 90% of natural ingredients, and are free of microplastics, parabens and sulfates. In addition, the containers are manufactured from recyclable and responsible materials, using sugarcane or at least 51% recycled plastic. The products are formulated with the objective of protect the skin against environmental aggressors such as blue light and pollution, which have been shown to be determining factors in their aging. In addition, the brand seeks not only to take care of the skin, also offer Moments of disconnection and relaxation. Among the products it offers stand out: a Facia Moisturizerl that protects against blue light from digital devices (€ 26, 100 ml), a Exfoliating cleaner gel No microspheres (€ 15, 150 ml), another Light moisturizer and matifier for fat and acne skins (€ 27, 100 ml), a Facial mask Fast action, you only need 5 minutes (€ 24, 85 ml), a Eye contour (€ 22, 15 ml), illuminator and protector, several serums (€ 26, 30 ml), a post -shaved refreshing lotion (€ 18, 100 ml) and several Body and hair products: Hand cream (€ 15, 75 ml), and three gels for body and hair (€ 15, 250 ml).

Jander It was born in 2022 in Barcelona as a male personal care brand. Carmen Rodés and Sandra Paré They are behind this firm that offers vegan products, with a high composition of ingredients of natural origin. Valencian laboratory RNB is responsible for formulas whose objective is to offer a simple and effective routinethanks to avant -garde technologies. Light, and rapid absorption textures, and attractive fragrances, without being invasive, are designed for men and offer a pleasant self -care experience. Although the novelty are the care sets that can be acquired by subscriptionit is also possible to acquire products individually. The brand has a facial routine that includes a Daily Cleaner and Exfoliant Gel (€ 22.90, 75 ml), a Antifatiga eye contour (€ 25.90, 15 ml), a Facial cream antipoluciónN (€ 26.90, 50 ml) and a Sun protector in bar SPF 50 (€ 21.90, 15 gr). These products were added later, an anti -tin -deodorant (€ 12.90, 50 ml) and the one that, according to the firm, is the first Male intimate deodorant in mist the Spanish market format (€ 14.90, 50 ml).

Reset Free Beauty Born in Zaragoza in 2021 by the hand of Alba Moneopassionate pharmaceuticals of cosmetics that decided to convert the world of male care to give it the relevance and recognition it deserves. Inspired by his friends, he elaborated a cosmetic line with multifunction products that will save time But without losing efficacy. The products have in their formula with proven efficacy assets, together with plant extracts and ingredients of nature. In addition, they have a very careful sensory, both for fruit and exotic odors and for fresh and light textures. Offers a Exfoliating facial tonic (€ 22.90), formulated with alphahidroxy acids, niacinamide and mango, a renovating serum (€ 29.90) to reduce imperfections, a Illuminating serum and anti -wrinkle (€ 31.50), one Perfecting cream (€ 31.90) that hydrates, unifies the tone and protects from environmental factors), a cRejuvenedora rema (€ 33.50) that reaffirms, a Repairing oil (€ 27.50) which also serves to nurture the beard and a broad spectrum solar protector with SPF 50 (€ 28.50).

Keune is a professional capillary care brand that was born in 1922 in Amsterdam from the hand of the pharmacist Jan Keune. Thanks to the experience in the development of all kinds of women’s hair care, they decided to create a man -centered product line, hair care and beard. The brand landed in Spain just two years ago, through Hairdressing rooms and barberiesalthough its products are also available on the website. The firm, which manufactures in the Netherlands, has fled from retro aesthetics that characterizes many brands for beard care, and proposes products, backed by science, with very masculine containers and fragrances (fundamentally sandalwood and leather). 1922 by JM: Keune offers various shampooslike the last eSential Shampoo with creatine and bamboo (€ 22.95), all kinds of hairstyle as premiere paste (€ 26.45) or Classic Gel (€ 26.45), conditioners… And also products for beard care: Barba balm (€ 31.45) and beard oil (€ 31.45) and upper shaving cream (€ 26.45). It also has an Eau de Toilette 1922 by JM Keune (€ 53.45, 100 ml) that enhances the characteristic aroma of all care products.

About the author
Araceli Nicolás

Journalist with more than 20 experience in press and communication. I write beauty and other themes in Summum and ABC style.