The fifa announced that it has awarded the free-to-air retransmission rights to the Women’s World Cup in Australia and New Zealand 2023 to the European Broadcasting Union (UER) for 28 European territories, after rejecting several offers.
The agreement, confirmed two days after the draw for the competition, continues a long-standing collaboration between FIFA and the EBU and the rights include broadcasting on digital channels, television and radio.
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The director of the FIFA Women’s Football Division, Sarai Bareman, He assured that next year’s World Cup “will be one of the biggest women’s sporting events in history” and “a fundamental milestone for women’s football and for fans around the world.”
“In parallel with Fifa’s ongoing commitment to accelerating the growth and development of women’s football, broadcast networks will play an important role in attracting new audiences and driving the growth of women’s football. We look forward to working with the EBU to make the tournament and women’s soccer reach more fans in the region,” she said.
Albania, Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Czechia, Croatia, Cyprus, Estonia, Georgia, Hungary, Iceland, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Montenegro, Republic of Ireland, Romania, Serbia, Serbia, Slovakia, Slovenia, Switzerland and Turkey are the territories in which the members of the EBU will broadcast the tournament.
Reason for rejections
The entity, it became known, said ‘no’ to media proposals to broadcast this contest, because they were too low.
“It’s not a price issue,” Gai told Bloomberg, “but a testament to broadcasters’ unwillingness to pay what women’s soccer deserves,” he said. commercial director, Romy Gai.
Fifa has yet to name the broadcasters that submitted bids, but did not consider bids from Italy, Germany, France and the United Kingdom.
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