Last week, EA Sports said the company is reconsidering its naming rights agreement with FIFA and could rename its best-selling football series. A couple of new trademark registrations in Europe might indicate a name the publisher has in mind.
EA Sports FC and the registered name just last week at the UK Intellectual Property Office and the European Union Intellectual Property Office. Either way, the branding is for computer game software and online computer game entertainment. The United States Patent and Trademark Office has no filing or registration from that trademark. EA’s European documents were filed on October 1st.
The brand’s registrations suggest that next year’s game, instead of being called FIFA 23, could instead be released under the title EA Sports FC. The licensing fee EA Sports pays FIFA for the use of its name – those terms were never disclosed – actually only has the name of the football association on the box. Everything else in the game, from dozens of teams to thousands of players, and the leagues they compete in, come from different backgrounds.
EA Sports has not currently made any comments on it yet.