Federica Pellegrini (Instagram kikkafede88)
Federica Pellegrini-Dorelan, new spot for Divina
New chapter of the advertising campaign “Enter Dorelan Mode” with Federica Pellegrini. La Divina and the company specialized in the production of bedroom systems – after the first subject “L'esistenza”, which started the format – are on air and online with the new advert “La qualita”, which celebrates the culture of have a nice rest.
In a world that runs ever faster, “Quality” invites us to reflect on the importance of dedicating time to ourselves and to those we love, every day. The campaign shows intimate, everyday moments in the life of Olympic champion Federica Pellegrini, from sharing precious time with her dogs, moments of solitary meditation, to ending with the athlete finding rest and serenity on her Dorelan mattress.
Federica Pellegrini, new Dorelan commercial. The quality. The video of the Divine
'These scenes of authentic life highlight how good rest is fundamental for our health and how conscious choices can significantly improve the quality of life of each of us, explains Federico Bertini, Marketing Director of the company. “The new commercial not only celebrates Excellence like the previous chapter, but brings Quality to the fore as a fundamental element of all our products. The film reinforces the bond that the new collection 'MySleep | Personae' creates between the values we promote and people's daily lives. This is an invitation to enter Dorelan Mode, so as to enrich every moment of life with style, quality, functionality and innovation.”
The campaign, which was preceded by a teaser phase on the Dorelan social channels, is on air from this week on the Mediaset and LA7 television stations and promoted on the main online platforms through a multi-channel and integrated communication strategy. The production of the commercial was once again entrusted to the Indaco agency, a partner that also takes care of the digital strategy for the company, while the planning was carried out by the reference media center Programma Immagine.
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