Fast food restaurants are struggling to cope with recent changes, from inflation to employee wage increases and new consumer trends.
The pandemic of Covidalso due to the impossibility of leaving the house and the loneliness, had given new impetus to the chains of fast food but today the demand for take-out food to “grab and go” quickly is becoming increasingly limited. This applies to everyone, not just those companies that have not been able to keep up with the new tastes of users. Confirmation comes from the fact that several businesses have closed, as reported by several US newspapers.
Street.com highlights how 400 Burger King and at least 48 Subways would have declared bankruptcy. Blame the increase in inflation, new consumer trends, strategic choices to lower costs and the increase in wages for employees, especially in California. In this state a minimum payment of $20 an hour for restaurants with at least 60 locations nationwide. The weight of these factors has been felt especially by those businesses that do not have the formula drive and do not provide servicestake away or delivery.
Some still survive as McDonald’s And Starbucks, who have added “new value offerings to their menus” but it is not certain that with the standardization of taste, says Gamberorosso.it, they will be able to do so in the future.
The case of is emblematic Red Lobsterthe world’s largest seafood restaurant chain, which filed for bankruptcy in May. In recent months, it had closed 93 locations across the country and some in Canada. The debts would not have allowed the company to pay its suppliers in the long term.
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