Mexico.- The commercial director of Paramount Latin America, Edward Lebrijastated that the MX League it has a lot of potential to exploit, but instead of growing it is declining. “If the teams and the Federation were to unite more like what I saw in London that the Premier does, the Mexican league would explode. That is what it has lacked because it has a lot of potential, but little by little, instead of growing I see it declining, ”he asserted.
The manager, who on Wednesday announced that the platform paramount will broadcast exclusively for Mexico and Central America the 380 games of the 2022-2023 season of the English Premier League, recognized the strength of the so-called Liga MX at the local level. “The Mexican league continues to be the most watched in the country, but without a doubt it could be more attractive; because what is coming in streaming is imminent, ”he said regarding the competition between entertainment companies that carry out live broadcasts.
Lebrija highlighted the path traveled by his company to face this battle to capture the largest number of subscribers. “We have a lot of experience with sports in the United States. We have lots of leagues, NFL, college; It has worked wonderfully for us because entertainment combined with sports is the magic formula to compete strongly in the streaming war.”
The premier league It is a star product in that offer that the commercial director boasted. “The growth of the Premier League following in the world is incredible, especially in Mexico; In this, the one with the best content will win and something like the Premier League is something that many want to see because it will provide an extraordinary experience.”
A commitment to the future that is based on the quality of the product that its subscribers will have within their reach, he explained. “In the search to have Mexico and Central America a relevant, important product, we investigated what possibility of rights was open and the one we achieved was the premier league because it is the league with the highest competitive level in the world”.
According to Edward Lebrija this is a way to get into the taste of Mexican consumers. “The market in Mexico is gigantic. Today you have to pay to watch sports, it’s the trend; people spend what they earn on what they like to be entertained and sports is something that people are passionate about and pay to watch on a platform,” he said.
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The Premier League is the first step as far as sports are concerned because the great challenge, he said, is to sustain this deck with quality options. “You don’t just have to bring the subscriber, the issue is to retain them to continue growing, we complement that with entertainment and sports, which gives us great strength.”
In that deck of offers the MX League is not so attractive for Central America or other markets? “No, definitely not,” she assured.
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