DThe future belongs to a bicycle. A week before the start of the world’s largest bicycle fair, the current state of affairs was discussed between birch trunks and pylons. The stage design can be described as successful, as it symbolized both the leisure and the transport factor of the bicycle. “Hello Future” was written in large letters behind the moderator, guests and new products. And that’s where the journey should go. The bicycle is considered a central component of the energy and transport transition.
Dirk Heidrich, Eurobike project manager, could look forward to more than 1900 exhibitors from 62 nations. The fact that a few big names were missing from the exhibitor lists this year did not spoil the mood. Burkhard Stork, Managing Director of the Two-Wheeler Industry Association (ZIV), reported full warehouses at manufacturers and suppliers – with a generally restrained consumer mood. The market was correspondingly mixed last spring, and the overall situation was somewhat confusing.
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